A new television talent show where would-be singing stars are judged just on their voices in blind auditions will be on screens next year.
The Voice, which is attracting around 12 million viewers in the United States - where judges include Christina Aguilera and Cee Lo Green - will be broadcast on BBC1 on Saturday nights and will be seen as the corporation's rival to ITV1's The X Factor.
BBC1 controller Danny Cohen said: "I'm absolutely delighted that The Voice will be coming to the BBC. It's a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC1."
In the US version of the show the judges sit with their backs to the auditions and can only pick contestants on the the strength of their voice and the audience reaction.
Each judge puts together a team of contestants who sing against each other in a bid to get to the live finals.
Former X Factor judge Cheryl Cole was linked with a possible judging role on the show after she was controversially dropped from the US X Factor.