Brit winner Sam Smith to sing in TV ad first
Brit award winner Sam Smith will be starring in the first ever live music performance to be aired during an ad break.
Smith, who will be performing his No 1 single Stay With Me, is to fill a three-and-a-half minute ad break during Alan Carr: Chatty Man on Channel 4 at about 10.45pm on Friday, May 30.
The UK broadcasting first is part of a tie-up between Google Play Music and Channel 4.
Smith, who won this year's Critics' Choice Award at the Brits, said: "It's incredible to be part of a world first."
Google UK's Stephen Rosenthal said: "Through Google Play Music, we're looking to shake up the way music lovers connect with the bands and tracks they love. What better way to show our ambition than lay on this world first."