Christine Lampard will host a new entertainment show set in what is dubbed Britain's spookiest hotel.
Lampard, 37, and former Xtra Factor host Matt Richardson are the presenters of the new UKTV series called Celebrity Haunted Hotel Live.
The live show will feature different celebrities checking into the hotel, the location of which is not being revealed until the series airs, each night.
Lampard said: "Five nights in the UK's spookiest hotel with some great celebrity guests over Halloween - what could possibly go wrong?!"
Viewers will be able to vote for celebrities to embark on certain tasks in their spooky surroundings.
UKTV executive producer, Helen Nightingale, said: "This is a spooky addition to W's growing slate of original content - an entertainment event set in the darkest of places, perfect for Halloween. With a whole host of celebrities to frighten, W viewers will be gripped by the unfolding nightly action."
The series will air on W, the premium entertainment channel launched by UKTV, and the finale will be on Halloween.
Thronecast host Jamie East will update viewers live from an interactive hub on the hotel grounds, while Richardson will also host companion show Celebrity Haunted Hotel Live: Do Not Disturb nightly at 6pm from Friday 28 October.
:: The series launches on Thursday 27 October at 9pm for five nights until the grand finale on Halloween.