It was celebrity date night as stylish couples took to the pink carpet for Lorraine's High Street Fashion Awards.
Actress Georgia May Foote, who was part of Lorraine's fashion panel, looked stunning in a peach off-the-shoulder dress alongside her boyfriend, Strictly Come Dancing pro Giovanni Pernice.
Peter Andre flashed a hint of Mysterious Girl-style bare chest in his open-necked suit, while his wife Emily MacDonagh looked polished in a laser-cut cream gown.
McFly's Tom Fletcher took this year's floral theme in his stride with a botanically-patterned shirt as he posed with wife Giovanna Fletcher, and h ost Lorraine Kelly brought her daughter Rosie as her plus one to the glittering awards ceremony at London's Grand Connaught Rooms.
Made in Chelsea's Binky Felstead and The Only Way Is Essex's Amy Childs, who both have their own fashion lines, dared to bare their legs as they put their sartorial prowess on display in white dresses, while I'm a Celebrity runner-up Ferne McCann looked glamorous in a lilac dipped-hem dress.
TOWIE's Jess Wright channelled Grease's Pink Ladies in her classy 50s-style skirt and leather jacket.
Other celebrity guests included Kimberly Walsh, Jo Wood, Danielle Lloyd, Anthea Turner and Michelle Heaton.
Kelly said: "The High Street Fashion Awards is one of the biggest events of the year for us.
"We always get such a terrific reaction from viewers who love celebrating high street fashion and voting for their favourites.
"The awards as ever were a fun filled, glitzy evening packed with fashion loving celebrities. Congratulations to all the winners."
X Factor runners-up Reggie 'N' Bollie and Jake Quickenden got the crowd on their feet with energetic sets to kick off the show.
Viewers were able to vote for their favourite brand in each of the eight categories: Best Affordable Fashion, Best Curvy Collection, Best Department Store, Best Occasion Wear, Best Online Retailer, Best Shoes, Best Trendsetter and new category for this year, Best Menswear.
The fashion panel is made up of Kelly, Foote, stylist Mark Heyes and fashion editor Lynne McKenna.
:: Highlights from Lorraine's High Street Fashion Awards air on ITV on May 18 from 8.30am.