Celebs filmed with poppies in bid to remind people of Two Minute Silence
X Factor judges such as Cheryl Fernandez-Versini, Rita Ora and Nick Grimshaw are supporting poppy power as they back a campaign encouraging people to observe the Two Minute Silence.
Celebrities from the world of television, sport and music including X Factor hosts Olly Murs and Caroline Flack, Apprentice stars Alan Sugar and Karren Brady and Alesha Dixon have been filmed holding poppies to their lips ahead of the silence at 11am on Armistice Day on Wednesday.
They, along with Rudimental musicians Piers Agget and Kesi Dryden, TV host Jools Holland and sports stars Jessica Ennis-Hill and Andrew Flintoff, are appearing in a new film by the Royal British Legion to raise awareness and understanding about the charity's annual silence, which takes place at the 11th hour of the 11th day of the 11th month and marks the Armistice Treaty, which ended the First World War on November 11, 1918.
The two-minute-long movie by Gary Tarn follows research showing 38% of 1,000 people are not planning to observe the silence, which was introduced by King George V in November 1919.
Of 18 to 25-year-olds questioned, 67% do not know when Armistice Day actually is, and 29% of the same age group say they are likely to browse the internet during the Two Minute Silence.
The Rt Rev Nigel McCulloch, national chaplain to the Royal British Legion, said: "Modern life is lived at an incredibly fast pace, but it is hugely important that people find the time to remember and respect those that have sacrificed - and continue to make sacrifice - in the service of our country.
"The Two Minute Silence on the 11th hour of the 11th day of the 11th month is as relevant today as it was when it was introduced by King George V in 1919.
"The Legion is thankful to the people who have taken part in the film for helping to publicise the importance of the Two Minute Silence and we hope it reminds everyone to suspend their normal activities for a brief period of time on Armistice Day in memory of the fallen."