Channels claim talent show success
ITV and the BBC have both declared victory for the second week running in the Saturday night talent show ratings war.
Britain's Got Talent (BGT) was watched by a peak audience of 12.6 million - 12 million excluding the channel's +1 strand - representing a 50% share of viewing, ITV said. The Voice's peak was 2.4 million lower at 10.2 million.
But the BBC said The Voice had beaten BGT again in the 20-minute crossover after 8pm when the two shows go head-to-head.
The Voice averaged 9.6 million against 7.6 million for BGT during this period - excluding figures for ITV's +1 strand.
An average of nine million viewers watched The Voice, or 39.3% of audience share, compared to 9.9 million for BGT, or 39.9% of audience share, excluding figures for + 1 viewing.
The figures for BGT average viewing rose to 10.4 million, according to ITV, or 42% of audience share, once ITV +1 viewing was included.
The Voice sees singers take part in blind auditions with judges Jessie J, Tom Jones, Will.i.am and Danny O'Donoghue showing their approval for an act by swinging round in their chairs to catch a first glimpse.
BGT involves Simon Cowell, Amanda Holden, David Walliams and Alesha Dixon assessing a range of acts and putting their favourites through to the next round.