Adrian Chiles suffered a wardrobe malfunction on morning show Daybreak ... after going on air with his fly undone.
The presenter was spotted with his trouser zip down towards the beginning of Tuesday morning's show as he hosted alongside Christine Bleakley.
Viewers began to send messages on Twitter about his slip-up at about 6.14am.
Adrian - who was seated while his trousers were agape - zipped up after the programme returned from a break.
A programme insider said: "Someone on the studio floor told him he was flying low during the 6.15 break and by 6.18 all was in order again.
"Christine thought it was very funny."
Daybreak launched two months ago and has been criticised for a ratings dip which saw the average audience for a show last week plunge to around half a million. However Monday's programme saw viewer numbers head up to 817,000.