Comedy legend Harry Enfield has bared almost all as he paraded down a gloomy British beach in a spoof advert for Save The Children.
The Kevin And Perry star, 53, donned some eye-watering budgie smugglers, leather shoes and a fetching moustache to march down the bitterly cold sand to recreate the "Whatever's Comfortable" Southern Comfort advert from 2012.
He later puts on a stand-out jumper and picks up a collection bucket to highlight the charity's Christmas Jumper Day on December 12, which aims to raise money by getting people to wear a festive pullover.
Enfield, whose career has spanned four decades and characters ranging from Loadsamoney, the Slobs, Tim Nice But Dim, Tory Boy and Smashey and Nicey, said: "When the director Paul Weiland rang me up and said we want you to mirror this bloke from a really famous advert; we think he looks exactly like you, I was obviously really flattered and leapt at the opportunity.
"I'm the total opposite in taste and physicality to the character I'm playing today; in real life I've got a six-pack and an impeccable taste in jumpers."
Other celebrities supporting the campaign include actress Isla Fisher, television presenters Jon Snow and Alex Jones, Strictly's Bruno Tonioli, Towie's Mark and Jess Wright, singer Myleene Klass and DJ Fearne Cotton.