Belfast Telegraph

Fifty Shades: B&Q stocks up on rope as fans eye some kinky DIY

By Nina Massey

B&Q staff have been asked to prepare for an increase in demand for rope, cable ties and tape ahead of the release of the film Fifty Shades Of Grey.

A leaked memo tells staff at the hardware store that they may be flooded with "potentially sensitive customer questions" after the Valentine's Day release of the film starring Co Down hunk Jamie Dornan. Managers have been told to bring in extra stock.

Staff are urged to read the book, an erotic novel by EL James, or watch the film so they can "familiarise themselves" with the story.

To help them, copies of the book will be delivered to each store and can be lent to staff on "a one week basis", according to the memo.

The story follows the relationship between college graduate Anastasia Steele, played by Dakota Johnson (25) and businessman Christian Grey, played by Dornan (32).

Grey introduces Steele to the world of bondage and dominant sexual role play and both the book and the film include a scene in which he visits a hardware store to buy rope, cable ties and tape.

The memo reads: "When the book was released in 2012, DIY and hardware stores in the UK and US reported increased demand of certain products and queries from customers as they tried to recreate their own Fifty Shades experiences. We need to be prepared for the same effect when the film is released this month."

Meanwhile, domestic violence activists have called on the public to consider whether they should endorse the controversial movie.

Natalie Collins, who runs campaign group Fifty Shades Is Domestic Abuse, said the story portrays an abusive relationship.

She said: "The thing that I would say to people who are reading the books, who are going to see it, is, if he wasn't rich and very attractive, would this behaviour be normal?

"Is it romantic when somebody tracks your phone, when somebody knows where you live before you tell them, sells your only means of transport, or buys the company you work for? How can you marry that with being romantic?"

Ms Collins added: "We are not against BDSM (bondage, discipline, sadism and masochism), it is the other issues in the books and films which we say glamorise domestic violence."

Read more:

50 facts about Fifty Shades of Grey  

Watch Jamie Dornan on The Tonight Show take on Jimmy Fallon in a battle of accents reading Fifty Shades of Grey quotes

YouTube removes porn that was hidden using Irish language 

Fifty Shades of Grey: The 10 best video moments, from spoof trailer to Lego mashup 

Fifty Shades of Grey cinema-goers angered by how long it takes to get to first sex scene 

Taylor-Johnson aims to please fans 

Belfast Telegraph

Popular

From Belfast Telegraph