If you are looking for someone to lead the hunt for new musical talent in the UK, the logical solution is to find someone young at the heart of new music.
And for many, there is no bigger showcase for emerging sounds than BBC Radio One.
For 24-year-old Gemma Bradley, that has turned into a match made in heaven. After less than a year on Radio Ulster, the stylish, fresh-faced presenter who grew up amid the peace and quiet of the Sperrin Mountains has reached the summit of broadcasting in double-quick time.
"It's really only now that I'm able to tell people that it's starting to sink in that I'll be on Radio One," she said.
"I called my mum and we just squealed at each other down the phone."
Gemma will have a few weeks to get used to the idea of joining the illustrious crew at Radio One before taking over the Sunday evening slot in January from Huw Stephens.
And she admitted the fast rise to the top has left her feeling a little dizzy.
"You can't help but be excited. It's everything you want as a presenter and I can't really believe the opportunity has come so quickly," she said.
"I knew Radio One were on the lookout for new talent and I popped over a couple of demos. That's really all there was to it."
Station chiefs liked what they saw and heard, and the invitation was extended and jumped at.
"How could you not," said Gemma, who has been involved in some way or other with the local music scene since she was a youngster.
"I was nine when I started playing guitar and writing songs," she said.
"I got the chance to go to a music workshop held by Glasgowbury Music Festival in Draperstown and I fell in love immediately."
Her home county's scaled down version of Glastonbury provided a vital platform for musical talent.
"There was a great music scene around south Derry when I was growing up. The talent there nourished me, the support was fantastic," she added.
"The atmosphere, setting and the opportunity to perform at Glasgowbury made it magical."
A self-confessed Beyonce fan as a teenager, a career in music was calling and Gemma has gone on to feature on the Glastonbury 2020 Emerging Talent Longlist.
"I started to seriously think of music as a career when I was 14 as I started to gig quite frequently and thoroughly enjoyed it," she explained.
"When I saw Beyonce at the SSE Arena her presence on stage was phenomenal and it really inspired me to see such a strong woman performing."
From that moment on the drive to make it in music picked up pace, though not without trepidation.
"I nearly didn't pursue it at university as there was always a stigma attached that it wasn't seen as a 'real job'," she admitted.
"But I took the plunge and went on to study commercial modern music at BIMM in Dublin and I am still performing and writing songs."
BBC Radio Ulster gave Gemma the opportunity to expand her presenting skills and she joined Across The Line in 2019, the station's weekly show dedicated to uncovering the freshest new musical talent.
"I'm still new at all this," she said.
"Most of my presenting career has been in lockdown."
Having already delivered dance, R&B and pop infused tunes to the local scene in her own music career, Gemma is now in a great place to give a UK platform to some of the best unsigned talent in Ireland.
"We have such a great supply coming through here. The talent is unbelievable," she said. "I've been able to introduce some to a wider audience in Northern Ireland and I'm hoping to bring some of that talent to a much wider audience now.
"I'll still be hanging about the Radio Ulster scene, though there hasn't been much studio work over the past few months as I've spent most of the time in lockdown pre-recording. In fact, most of my radio career to date has been from home when you think about it."
As one young talent from here walks through the Radio One door, another will be moving out.
DJ and radio presenter Phil Taggart will be leaving his role at the station at the end of this year.
The 33-year-old Omagh man had been with the station for 10 years.
Best known for presenting The Chillest Show on Sunday evenings, he will be continuing in his role as a presenter on BBC Radio Ulster.
"It has completely changed my life," he said. "It's been my dream job. Now I'm very excited to get working on new projects. Radio 1. What a trip. Thank-you!"