Belfast Telegraph

Great British Bake Off: Viewing figures down following Channel 4 move

The new incarnation of The Great British Bake Off had an average of 5.8 million viewers on Tuesday night - down by almost four million from last year's series premiere.

The baking show's viewing figures increased to 6.5 million when including those watching on plus 1.

The programme had a 30.4% share of the TV watching audience during its broadcast.

The numbers do not include those watching on the broadcaster's catch up service All 4.

The figures are the lowest viewing numbers for an opening episode of The Great British Bake Off since 2013.

However bosses at Channel 4 will probably be happy with the ratings - their most-watched show of 2016, the Christmas special We're Going on a Bear Hunt, was watched by 6.7 million people.

Jay Hunt, Channel 4's outgoing chief creative officer, said: "The Great British Bake Off's audience last night proves it's still one of the country's favourite shows.

"I am delighted millions watched the new team put 12 magnificent bakers through their paces. It's the largest share of young audiences we've had for a show for over a decade."

During the Edinburgh International Television Festival last week, Hunt said she would be "absolutely delighted" if the new series of Bake Off was watched by "five, six, seven million" on the channel.

Belfast Telegraph Digital


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