Belfast Telegraph

Grimshaw's breakfast audience grows

Radio 1's Nick Grimshaw has increased his audience for the breakfast show, but is still almost four million listeners behind his Radio 2 rival Chris Evans.

Grimmy, who replaced Chris Moyles last year, saw his average audience reach 5.88 million according to industry body Rajar.

That is up from 5.78 million in the first quarter of 2013, but is still less than Radio 4's Today Programme, which had an average audience in the second quarter of this year of 6.97 million, and way behind Evans, whose average audience was 9.75 million.

The previous figures showed Nick's average audience had dropped by 950,000 listeners in the six months since he took over the show and station bosses will hope he has stopped the rot.

He was given the job as part of a strategy to lower the audience profile of Radio 1 listeners to the core 15 to 24 age group at which it is aimed and the station said he was doing that.

Overall, the station saw its average audience climb to just over 11 million, up from 10.26 million in the first quarter of the year and almost back to the 11.2 million who tuned in over the same period last year.

The station's controller Ben Cooper said: "It is brilliant to see that we are reaching three quarters of a million new listeners on Radio 1 and we are particularly happy to see an increase in younger audiences to our Breakfast Show."

Radio 2 and Radio 4 both pulled in record numbers of listeners according to the latest audience figures. An average audience of about 15.44 million tuned into Radio 2 every week, up from 15.27 million in the first three months of the year.

Radio 2 station controller Bob Shennan said its success was down to its "distinctive high quality content". He said: "People with a long association with the station, like Ken Bruce, have recorded great figures but so have people who are relatively new to it like Graham Norton, Dermot O'Leary and Paul O'Grady."

Radio 4's weekly audience rose to 10.97 million listeners, up from 10.75 million in the first quarter of 2013. The flagship Today programme saw its weekly audience rise slightly from 6.94 million to 6.97 million.


From Belfast Telegraph