Hugh Hefner has said Lindsay Lohan's Playboy cover was intended as a new beginning for her.
The troubled former child star - who is currently on probation for a drink driving conviction - posed naked in a Marilyn Monroe-themed cover for the magazine's January/February issue.
Hefner told People magazine 25-year-old Li-Lo was "carrying around some serious luggage", and hoped the cover could help her to turn around her life.
He said: "Historically, Playboy pictorials are connected to celebrities at various times in their career. Sometimes it's the beginning of their career and sometimes it comes at a particular moment - as with Lindsay - that is intended as a turnaround."
Hefner said he hoped "this is a born-again beginning for Lindsay. I think there's a rooting interest for her."
The 85-year-old magazine mogul revealed he had insisted that Lindsay bare all on the cover.
He said: "Some of the people around her said, 'No, no, no, I don't want her nude'. And I said, 'No, this is how it's going to be. This is how it is'."
And Hefner admitted even he had had his reservations about putting Lindsay on the cover at first.
He explained: "The concept came from my editors.
"I had mixed emotions to begin with. I could not have anticipated, quite frankly, that it would turn out to be such a sensational newsworthy event, or that the pictorial would turn out so well."