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Holly's assets trending on Twitter

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Holly Willoughby's cleavage was the big talking point on The Voice

Holly Willoughby's cleavage was the big talking point on The Voice

Holly Willoughby's cleavage was the big talking point on The Voice

Holly Willoughby's assets won some fans of their own during The Voice this weekend - and even started trending on Twitter.

The presenter - who won the Best Celebrity Cleavage title last month - wore a sparkly, monochrome dress with a plunging neckline on Saturday's show and viewers were quick to comment online.

One said: "Wondered why Holly Willoughby was trending. Turned on BBC One and the reason became immediately apparent."

Another commented: "I don't normally watch The Voice, but Holly Willoughby gave me two great reasons."

Holly's co-presenter Reggie Yates even mentioned her Twitter popularity during the live show, saying: "You go girl!".

However, fans hoping for more of the same on Sunday's results show would have been disappointed. Thirty-one-year-old Holly had her cleavage well covered by a high-necked black dress, with her hair scraped back in a ponytail.

PA