Holly Willoughby's assets won some fans of their own during The Voice this weekend - and even started trending on Twitter.
The presenter - who won the Best Celebrity Cleavage title last month - wore a sparkly, monochrome dress with a plunging neckline on Saturday's show and viewers were quick to comment online.
One said: "Wondered why Holly Willoughby was trending. Turned on BBC One and the reason became immediately apparent."
Another commented: "I don't normally watch The Voice, but Holly Willoughby gave me two great reasons."
Holly's co-presenter Reggie Yates even mentioned her Twitter popularity during the live show, saying: "You go girl!".
However, fans hoping for more of the same on Sunday's results show would have been disappointed. Thirty-one-year-old Holly had her cleavage well covered by a high-necked black dress, with her hair scraped back in a ponytail.