Ant and Dec made it 10 wins in a row at the 2011 National Television Awards, while veteran actor David Jason also picked up a prize.
There were also wins for EastEnders and The X Factor at the ceremony held at the O2 in London.
Geordie duo Ant and Dec won the gong for Most Popular Entertainment Presenter, in the awards voted for by TV viewers, while their programme I'm A Celebrity... Get Me Out Of Here! was named Most Popular Entertainment show.
Speaking from Cardiff, where they were filming Britain's Got Talent, Ant could hardly contain his excitement shouting: "Ten years in a b****y row, Declan!"
David Jason picked up the award for Most Outstanding Drama Performance for A Touch Of Frost - despite earlier predicting on the red carpet he would not win.
Meanwhile Simon Cowell handed The X Factor's award for Most Popular Talent Show to one of the show's producers who had beaten cancer.
EastEnders was crowned top soap and also picked up awards for Most Popular Newcomer for Ricky Norwood, who plays Fatboy, and Outstanding Serial Drama Performance for Lacey Turner's role as Stacey Slater.
Other winners included ITV1's Benidorm which carried off the award for Most Popular Comedy Programme and Waterloo Road which won Most Popular Drama. Inbetweeners won the Digital Choice award.
This Morning won the award for best Topical Magazine show, and the result might cause a problem for chef Gino D'Acampo who promised to cook in the nude if they came out on top.
Top Gear won the prize for Most Popular Factual Programme. James May got a laugh when he thanked the woman who had tucked in their microphones - a reference to the sexism row that has seen Andy Gray and Richard Keys leave Sky Sports.