Belfast Telegraph

ITV set for £1 billion Love Island payday - report

ITV are also said to be considering several spin-offs of the popular show, including a gay version.

ITV are reportedly set to earn a staggering £1 billion from selling the format to hit TV show Love Island.

The programme is currently airing and is keeping fans glued to their screens thanks to its mix of sun, sex and shouting rows. And now it has been claimed that British broadcast ITV could enjoy a £1 billion payday through selling the show format to other countries around the world.

Branding expert Marcel Knobil told the Daily Star newspaper: "In the short term it is worth many millions but in the long term it could certainly reach a billion-pound bonanza for ITV. The Love Island format is universal and the appeal is like nothing out there at the moment.

"People love watching the relationships and the contestants’ different agendas – it makes incredibly compelling TV."

The show was originally created by Dutch media tycoon John De Mol, who has made billions by selling it to 40 countries globally already.

It sees a group of genetically-blessed men and woman thrown into a villa together to compete for love and the £100,000 grand prize.

According to the newspaper, countries with less stringent broadcasting regulations than the U.K. are also considering a more X-rated version of the show, where contestants wouldn't have to conceal their sexual antics under the covers.

Germany is one of the first countries to have purchased the show format from ITV, with their version, hosted by model Jana Ina Zarrella, will start airing on Munich-based Channel RTL2, next month (Aug17).

And ITV are also said to be considering several potential spin-offs to capitalise on the popularity of Love Island, including a gay version.

Love Island first aired in the U.K. in 2005 and 2006 with celebrities, but was then revived in 2015 with Caroline Flack at the helm.

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