Jamie Oliver has revealed his wife Jools has slapped a ban on sugary drinks at home.
The TV chef said the couple's four children - 13-year-old Poppy, 12-year-old Daisy, Petal, six, and Buddy, four - are not allowed to drink sugar-filled beverages when they are inside their house.
" My missus Jools is an amazing mum and we have never brought sugary sweetened drinks into our house. There is absolutely no need," he told Radio Times.
"I probably would offer one up on a special occasion or on a beach, but my missus wouldn't have it. She's way stricter than me so that rules that one out."
Oliver admitted he sometimes gives Buddy some diluted fruit juice, saying: "It's not empty calories but it has got sugars and citric acid so it'll be the same as pop for bad teeth."
The chef, who celebrated his 40th birthday in May, will tackle the issue of sugar in his new Channel 4 show, Everyday Super Foods. He has imposed a levy of 10p on all sweet drinks served at his restaurants, and launched a petition to introduce a "pop tax" on sugary drinks to tackle Britain's obesity problem.
Oliver explained: "There's really no place regularly for sugary sweetened drinks in the home. I'm going to sound like such a bore but I'm going to say it anyway.
"Enjoy it in the cinema and on your holidays and at the fair - that's the point of a treat. But you wouldn't have candyfloss in your house on a shelf."
He added: "Sugar is such an innocent molecule, and yet its power and how it's affecting public health is extraordinary. Three out of five kids leave school overweight or obese."