Belfast Telegraph

Jessica Alba proud her Honest products 'change people's lives'

The actress insists being a celebrity isn't necessarily good for her lifestyle brand.

Jessica Alba is proud to have helped transform the life of one young eczema sufferer through the use of her natural lifestyle products.

The Sin City beauty, a mother of two, launched The Honest Company in 2012 in a bid to give fellow parents the option of using products free of harsh chemicals.

The brand has become a $1 billion (£768 million)-plus success story in recent years and boasts everything from cleaning products, diapers, and cosmetics, although Alba admits having the company associated with a celebrity can have its ups and downs.

"I think it's a double-edged sword," she tells Allure magazine. "It also makes people skeptical when they see a celebrity attached. Sometimes it makes you interested, but sometimes it could be really bad: 'Are they just doing it for money? Is this just an endorsement?'

"The products have to be great. Yes, I have a platform because of what I do, and I have access to media in ways that other people don't, so I can spread the word. (Customers) may be interested because of that and try (the products). But you can't convert people because they're interested. What's going to convert them is (realising), 'Oh, my God, this is amazing.'"

And Jessica loves to hear from her customers, because it makes all of her hard work worth it: "I get messages all the time about our products. We change people's lives."

She recalls one message from a woman whose six-year-old daughter suffered from severe eczema, but after giving her Honest Company laundry detergent and shampoo a try, the girl's skin condition cleared right up, allowing her to become a "normal" kid again.

"That changed a six-year-old's life," the actress marvels, "and that's real."

Despite her successes, Alba's firm has also been hit with numerous lawsuits over issues like the alleged ineffectiveness of its sunscreen, as well as claims the products aren't as natural as advertised.

Company bosses previously dismissed one class action lawsuit over the false advertising accusation as "baseless and without merit", while Alba herself defended her Honest brand of sunscreen, insisting she would not use it on her kids if it was not safe.

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