TV presenter Laura Whitmore has given her reaction to a newspaper report which claims that the Army podcast she took part in was indeed intended to “recruit” new members into the military.
“I’m used to media outlets twisting stories and aware I have a platform that I will use and continue to use; especially to speak about how men have written about women in the past as well as lots of issues I feel strong about,” she said.
She came under fire on social media last month for a post on Instagram stating that she was “really pleased” to share the first episode of The Locker.
The post was accompanied by an image of Whitmore in a camouflage top and a blurb for the podcast said it was made to explore “confidence and mental resilience” with a trio of influencers including Whitmore.
Whitmore said at the time that she had only been asked to be a guest on a podcast talking about body issues and being a female in a male dominated industry. “The other guest was a female soldier. If this looked like me trying to recruit people to the Army, that is not the case at all,” she said.
However, a report in The Times Irish edition said the podcast was produced in conjunction with Capita, a consulting, digital services and software business.
Figures in the same report state that the total cost of producing the three episodes was €126,631 including €51,719 for ‘talent.’
Former Premier League footballer Jermaine Jenas and Chessie King also took part.
The Army, Royal Navy and the Royal Air Force have all worked with Capita for the past eight years.
Capita’s website states that the purpose of the partnership is “single minded” and that is “to recruit tomorrow’s Army today”.
Details released under a Freedom of Information (FOI) request states that the podcast’s goal is to entice new recruits into the military.
A spokesperson for the Army said all influencers were briefed on the background of the campaign, according to the report.
In a statement Whitmore said: “I’ve never been in the Army nor do I have any experience and so I’d never be telling people to join something I have no understanding or experience of. It’s common sense really.”