Belfast Telegraph

Lidl Ireland clarifies hilarious 'men's work trousers' mix-up on Twitter

The Lidl Ireland Twitter page has clarified a hilarious mix-up in its newsletter which labels women's underwear as 'men's work trousers'.

The supermarket chain featured a new 'bare necessities' range in its latest promotion where the unfortunate typo was made.

Making sure its customers did not take the suggestion of wearing underwear to work literally, Lidl Ireland took to Twitter on Thursday to jokingly check there was no embarrasment.

They post read: "Dear men of Ireland, we would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these. Thanks, Lidl."

As expected the account was bombarded with customer enquiries, with some suggesting it was too late they had already gone to work sporting the underwear.

Taking the jokes on board, Lidl responded with the same tongue in cheek tone.

Belfast Telegraph Digital


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