Lionel: I ate the Walkers advert
Lionel Richie turned into a crisp monster after being introduced to Walkers Extra Crunchy crisps.
The crooner found his hand wandering towards the snacks, with a penchant for the salt and vinegar flavour, as he filmed the new ad with Gary Lineker.
"We were shooting the ad and they kept shouting, 'Cut, Lionel, stop eating the product, you are eating the commercial' - I was so in the commercial, I was in the product; I ate the ad," he joked.
"Salt and vinegar was what I was eating yesterday forever. Salt and vinegar isn't a combination that an American would think of, but I couldn't get my mouth off it."
Lionel - who'd like "a lemon and honey flavour" to be inspired by him - sings a crisp-friendly version of his hit Say You, Say Me in the ad.
"It's hilarious, it's better than I imagined it was going to be. I had the best time," he recalled.
"Everything was a spoof so the more serious I was acting, the more everyone was laughing. I kept saying, 'This is the first time I've been deadly serious about singing a song', and everyone would be sniggering away. It's like a Saturday Night Live skit."
The 61-year-old jumped at the chance to take part in the new campaign.
"When my agents told me they wanted me to spoof Say You, Say Me, I said yes because it's out of the norm, as long as it is silly," he said.
:: Lionel Richie stars alongside Gary Lineker in the new Walkers Extra Crunchy advert. For more info, visit www.walkers.co.uk.