Lord Sugar and Evans row on Twitter
Chris Evans and Lord Sugar have exchanged a war of words on Twitter.
The row began over whose book was selling more, with Lord Sugar claiming that the bad weather was the only reason why Chris' book had pipped his. Lord Sugar tweeted at Evans: "u only got there as my readers could not get to the shops due to snow. Your readers work in the shops."
The Radio 2 DJ replied: "Is Lord Sugar saying that no one who works in a shop should read his book? What a bizarre message for a retail entrepreneur!"
Chris accused him of "disparaging the nation's shop workers" and said: "Without shops, the people that work there and consumers that spend their cash there, Lord Sugar would still be that miserable Alan bloke."
The Apprentice boss told him: "You are mixing me up sunshine - never been in retail in my life. hope facts in your book more accurate."
Lord Sugar derided The One Show host, saying: "The moral stance from someone who pinches fellow BBC colleagues jobs poor Wogan and Chiles. Pot- kettle."
He said of Chris: "I am worried u might take my role in The Apprentice. New format 16 people battle it out to find Britain's biggest boozer."
Then he said of Piers Morgan's party: "Why are you not at Piers CNN bash . No invite what a pal !!!"
Chris later replied: "I'm out of The @Lord_Sugar nonsense. His joke valve has gone haywire. Normal service resumed. Merry Christmas to one and all. Ho ho ho.
"Saying I slagged him off yesterday. Er. . . I'm sure he derided everyone who works in a shop in GB. Maybe I misread-Specsavers!"