Six women were left in disbelief when they attended a mutual friend's wedding over the weekend only to discover their choice of dress was very popular indeed.
The item in question was a navy pencil dress from Australian clothes brand Forever New, and while the ladies all looked lovely, it's not what you want when attending someone's big day.
Luckily everyone saw the funny side and the six women took a snap with the bride which was then posted on Facebook.
Despite appearing to be a normal picture of a bride with her bridesmaids, wedding guest Debbie Speranza assured people they were not.
Sending the photo to the Forever New page, she joked: “You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event.
“No we are NOT the bridesmaids just the guests - think I deserve a gift voucher for all this advertisement."
The post went viral with many people seeing the funny side of the fashion faux pas.
"You all look fab chicks, but I'm glad it wasn't me!" one woman commented.
Another wrote: "OMG worst nightmare!"
Speaking to her local paper the Daily Telegraph, the Australian bride said: “I’ve heard of two women, maybe three, wearing the same dress, but six? You couldn’t make it up.
“At first there were a few dirty looks among the girls in the same dress who didn’t quite know whether to laugh it off or go home and get changed.
“In the end we all cracked up about it. It’s every girl’s worst nightmare, what else can you do?”