Oliver, Ramsay join TV fish fight
Jamie Oliver is to help dwindling fish stocks by showing TV viewers how to cook more plentiful species.
Jamie, whose 30 Minute Meals recipe book has just topped the best-seller lists, will be hoping his influence can persuade shoppers to change their habits.
His programmes are part of a new season of Channel 4 programmes The Great Fish Fight, which will also see Gordon Ramsay swimming with sharks.
Heston Blumenthal and Hugh Fearnley-Whittingstall will also front shows focusing on marine life.
The programmes aim to alert shoppers to diminishing fish stocks and the future impact on the lives of people around the world.
Jamie - who has generated more than £100 million through his book sales - will present a 10-part series Jamie's Fish Supper. The 35-year-old will show how to cook more common varieties such as mackerel, coley, mussels and trout.
The season follows previous "food fight" programmes in which chefs have examined aspects of the culinary world, including Fearnley-Whittingstall's campaign for healthier chickens.
Gordon will be looking at the reality of farming the key ingredient for the renowned delicacy shark fin soup.
The series will also introduce eco-chef Arthur Potts Dawson, who will look at the perilous lives of trawlermen.
Channel 4 said of the season: "Each show will be full of suggestions on how to cook and enjoy the right kinds of fish, and shoppers can find out more about the best fish to buy to help limit the decline of the oceans' fish stocks."