Phillip Schofield has graduated from the CBBC Broom Cupboard to enjoy one of the most enduring careers in television.
He made his name alongside sidekick Gordon The Gopher but is now seen as the king of daytime TV.
The 'silver fox' has enjoyed a longer small-screen shelf-life than many other presenters, thanks in part to his chemistry with Holly Willoughby.
As well as co-hosting ITV's This Morning, the pair also front Dancing On Ice.
In more recent months Schofield has been in the headlines over an apparent feud with Amanda Holden. Last summer he criticised "hurtful and wildly untrue stories from nameless 'sources'".
Schofield always knew he wanted to be on TV, spending many years writing letters to the BBC.
The 57-year-old presenter is now believed to pocket more than £1.7m a year.
At 17 he got a job as a bookings clerk at the BBC but later moved with his family to New Zealand, where he landed television and radio work.
When he returned to Britain, he presented links with puppet Gordon The Gopher in 1985 on the first afternoon of Children's BBC.
The star moved on to Saturday morning show Going Live in 1987.
In 1996 he signed an exclusive contract to present a series of shows including Schofield's TV Gold. He also notched up success on stage as the lead in Joseph And The Amazing Technicolor Dreamcoat.
In 2002 Schofield was given the plum job on This Morning after John Leslie was sacked.
He shared the sofa with Fern Britton, who later quit, rejecting rumours she did so because Schofield was being paid more than her. Willoughby - Schofield's 'on-screen wife' - replaced Britton.
Willoughby recently denied that all was not well behind-the-scenes in their relationship.
"It would be impossible for us to fake the giggles," she told Closer magazine.
He married Stephanie in Scotland in 1993 and the couple have two grown-up daughters together, Ruby and Molly.
It is often said who knows the secrets of the human heart? Certainly many viewers of yesterday's episode of This Morning will have been surprised at what presenter Phillip Schofield wanted to tell them about himself.
Well, that was a bolt from the blue, wasn't it? Television presenter Phillip Schofield, who has been taking a lot of flak in the media recently, made headlines on Friday for an entirely different reason. After 27 years of marriage and with two grown-up daughters he's come out as gay.