Pippa beats Cole in tan-tastic poll
Cheryl Cole and Christine Bleakley have been pipped in a poll to find the best celebrity tan - by Pippa Middleton.
Famous sun-seekers were left in the shade by the Duchess of Cambridge's sister, after Pippa's tan was voted the most desirable skin tone of the summer, picking up almost two-thirds (60 per cent) of the vote.
Girls Aloud star Cheryl was second with 26 per cent, while Daybreak star Christine came in third with eight per cent.
Experts drew up a celebrity tan-tone colour chart to help people decide which was their favourite and christened Pippa's skin Royal Mocha.
The survey of 2,000 women aged between 18 and 44 was commissioned to mark the launch of TV channel Really on Freeview for the first time.
Channel head Clare Laycock said: "Our study shows that, while it's tempting to go overboard on the beach or with fake tan, this August a more natural colour is most popular.
"We all know people who come back from the salon more tangoed than tanned - now they have the perfect tan-tone chart to guide them on their tan choices for the summer."