Another week, another astute business move from Taylor Swift, who has made sure she’s the only individual with the right to share pornography in her name.
The 25-year-old singer with the cleanest image in pop has purchased domain names TaylorSwift.porn and TaylorSwift.adult before they become available to buy as part of a public sale by the Internet Corporation for Assigned Names and Numbers (ICANN) set to take place on 1 June.
In a bid to allow easier searches for doctors, businesses and places, a raft of new top-level domain (TLD) names – the last bit of a web address – will become available to buy, including “.healthcare” and “.deals”, but also “.porn”, “.sucks” and “.adult”.
According to Ad Week, a select few businesses and individuals were offered the opportunity to buy addresses based on the new domains before they went on the open market for $2,500 (£1,600).
Microsoft Office, for example, has also registered Office.porn and Office.adult, CNN Money reports. Swift’s move follows her application to trademark five phrases from her latest album 1989, including “Party like it's 1989”, “this sick beat”, “cause we never go out of style”, “could show you incredible things” and “nice to meet you, where you been?”.