| 14.9°C Belfast

Tributes paid to Playboy founder Hugh Hefner

He passed away from natural causes, the publication said.

Hugh Hefner Playboy founder dead [Photos] Close

Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion.  He was 91 years old. In 2002 Hefner (centre) arrives at Stansted Airport on. The photograph is a recreation of a picture originally taken in the 1960s, with 10 of the new London Bunnies. (Photo by Dan Kitwood/Getty Images)

Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. In 2002 Hefner (centre) arrives at Stansted Airport on. The photograph is a recreation of a picture originally taken in the 1960s, with 10 of the new London Bunnies. (Photo by Dan Kitwood/Getty Images)

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion.  He was 91 years old. HOLMBY HILLS, CA - AUGUST 16:  Playboy brand partner Pitbull (C) poses with Playmates (L-R) Kennedy Summers, Scarlett Keegan, Val Keil, Jaime Edmondson, Hiromi Oshima, Raquel Pomplun and Neferteri Shepherd for the reveal of BIOFITxPlayboy during the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California.  (Photo by Christopher Polk/Getty Images for Playboy)

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. HOLMBY HILLS, CA - AUGUST 16: Playboy brand partner Pitbull (C) poses with Playmates (L-R) Kennedy Summers, Scarlett Keegan, Val Keil, Jaime Edmondson, Hiromi Oshima, Raquel Pomplun and Neferteri Shepherd for the reveal of BIOFITxPlayboy during the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. (Photo by Christopher Polk/Getty Images for Playboy)

(FILES) This file photo taken on August 21, 1970 shows shows US Playboy Magazine publisher Hugh Hefner (top, 2nd L), film director Roman Polanski (top), his girlfriend actress Barbara Benton (first row, L) and other playmates arriving at Le Bourget airport with the Playboy jet "Big Bunny".
Playboy founder Hugh Hefner has died at age 91, the magazine announced Wednesday, September 27, 2017.  / AFP PHOTO / STAFFSTAFF/AFP/Getty Images

(FILES) This file photo taken on August 21, 1970 shows shows US Playboy Magazine publisher Hugh Hefner (top, 2nd L), film director Roman Polanski (top), his girlfriend actress Barbara Benton (first row, L) and other playmates arriving at Le Bourget airport with the Playboy jet "Big Bunny". Playboy founder Hugh Hefner has died at age 91, the magazine announced Wednesday, September 27, 2017. / AFP PHOTO / STAFFSTAFF/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on August 21, 1970 shows shows US Playboy Magazine publisher Hugh Hefner (L), his girlfriend actress Barbara Benton and film director Roman Polanski (R) arriving at Le Bourget airport with the Playboy jet "Big Bunny". 
Playboy founder Hugh Hefner has died at age 91, the magazine announced Wednesday, September 27, 2017.  / AFP PHOTO / STAFFSTAFF/AFP/Getty Images

(FILES) This file photo taken on August 21, 1970 shows shows US Playboy Magazine publisher Hugh Hefner (L), his girlfriend actress Barbara Benton and film director Roman Polanski (R) arriving at Le Bourget airport with the Playboy jet "Big Bunny". Playboy founder Hugh Hefner has died at age 91, the magazine announced Wednesday, September 27, 2017. / AFP PHOTO / STAFFSTAFF/AFP/Getty Images

AFP/Getty Images

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion.  He was 91 years old. HOLMBY HILLS, CA - AUGUST 16:  Hugh Hefner (L) and Cooper Hefner attend the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California.  (Photo by Christopher Polk/Getty Images for Playboy)

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. HOLMBY HILLS, CA - AUGUST 16: Hugh Hefner (L) and Cooper Hefner attend the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. (Photo by Christopher Polk/Getty Images for Playboy)

(FILES) This file photo taken on February 10, 2012 shows Playboy's Hugh Hefner (C) and his dates posing on arrival for the 2012 MusiCares Person of the Year Tribute honouring Paul McCartney as Person of the Year in Los Angeles, California. 
Playboy founder Hugh Hefner has died at age 91, the magazine reported on Wednesday, September 27, 2027.  / AFP PHOTO / Frederic J. BROWNFREDERIC J. BROWN/AFP/Getty Images

(FILES) This file photo taken on February 10, 2012 shows Playboy's Hugh Hefner (C) and his dates posing on arrival for the 2012 MusiCares Person of the Year Tribute honouring Paul McCartney as Person of the Year in Los Angeles, California. Playboy founder Hugh Hefner has died at age 91, the magazine reported on Wednesday, September 27, 2027. / AFP PHOTO / Frederic J. BROWNFREDERIC J. BROWN/AFP/Getty Images

AFP/Getty Images

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion.  He was 91 years old. LOS ANGELES, CA - JANUARY 16:  Hugh Hefner poses at Playboy's 60th Anniversary special event on January 16, 2014 in Los Angeles, California.  (Photo by Charley Gallay/Getty Images for Playboy)

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. LOS ANGELES, CA - JANUARY 16: Hugh Hefner poses at Playboy's 60th Anniversary special event on January 16, 2014 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Playboy)

(FILES) This file photo taken on June 12, 2007 shows Playboy Magazine publisher Hugh Hefner (C) posing with playmates Holly Madison (L) and Bridget Marquardt (R) during a photocall at the 47th Monte Carlo Television Festival in Monaco. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VALERY HACHEVALERY HACHE/AFP/Getty Images

(FILES) This file photo taken on June 12, 2007 shows Playboy Magazine publisher Hugh Hefner (C) posing with playmates Holly Madison (L) and Bridget Marquardt (R) during a photocall at the 47th Monte Carlo Television Festival in Monaco. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VALERY HACHEVALERY HACHE/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on April 28, 2011 shows Playboy magazine founder Hugh Hefner arriving with his fiancee Crystal Harris at the TCM Classic film Festival opening night and World premiere of the newly restored "An american in Paris" in Hollywood, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017, his magazine announced on Twitter. He was 91 years old.  / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on April 28, 2011 shows Playboy magazine founder Hugh Hefner arriving with his fiancee Crystal Harris at the TCM Classic film Festival opening night and World premiere of the newly restored "An american in Paris" in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017, his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows a copy of Playboy Magazine publisher Hugh Hefner's "Star" from the Hollywood Walk of Fame as seen on Hefner's property, the Playboy Mansion, in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows a copy of Playboy Magazine publisher Hugh Hefner's "Star" from the Hollywood Walk of Fame as seen on Hefner's property, the Playboy Mansion, in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 04, 2011 shows Playboy founder Hugh Hefner and two Playboy bunnies attending the opening of the Playboy Club in central London.
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / CARL COURTCARL COURT/AFP/Getty Images

(FILES) This file photo taken on June 04, 2011 shows Playboy founder Hugh Hefner and two Playboy bunnies attending the opening of the Playboy Club in central London. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / CARL COURTCARL COURT/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows Playboy Magazine publisher Hugh Hefner and Playmate Holly Madison arriving for the 12th Annual Safari Brunch, a fundraiser for Wildlife Waystation, held at the Playboy Mansion in Beverly Hills, California.
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows Playboy Magazine publisher Hugh Hefner and Playmate Holly Madison arriving for the 12th Annual Safari Brunch, a fundraiser for Wildlife Waystation, held at the Playboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on May 12, 2001 shows the US founder and editor-in-chief of Playboy magazine, Hugh Hefner, wearing a shirt with the covers of Playboy magazine on the Esmaralda yatch during the 54th Cannes Film Festival in Cannes, France. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / GERARD JULIENGERARD JULIEN/AFP/Getty Images

(FILES) This file photo taken on May 12, 2001 shows the US founder and editor-in-chief of Playboy magazine, Hugh Hefner, wearing a shirt with the covers of Playboy magazine on the Esmaralda yatch during the 54th Cannes Film Festival in Cannes, France. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / GERARD JULIENGERARD JULIEN/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on February 26, 2002 shows  Playboy founder Hugh Hefner (L) arriving for the 44th Annual Grammy Awards with Playboy playmate Zoe Gregory (R) in Los Angeles, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / LUCY NICHOLSONLUCY NICHOLSON/AFP/Getty Images

(FILES) This file photo taken on February 26, 2002 shows Playboy founder Hugh Hefner (L) arriving for the 44th Annual Grammy Awards with Playboy playmate Zoe Gregory (R) in Los Angeles, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / LUCY NICHOLSONLUCY NICHOLSON/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 08, 2007 shows from left: Playmate Holly Madison, Playboy Magazine founder Hugh M. Hefner, Playmate Bridget Marquardt and Playmate Kendra Wilkinson arriving for the 35th AFI Life Achievement Award tribute for Al Pacino held at the Kodak Theatre in Hollywood, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / AFP FILES / VALERIE MACONVALERIE MACON/AFP/Getty Images

(FILES) This file photo taken on June 08, 2007 shows from left: Playmate Holly Madison, Playboy Magazine founder Hugh M. Hefner, Playmate Bridget Marquardt and Playmate Kendra Wilkinson arriving for the 35th AFI Life Achievement Award tribute for Al Pacino held at the Kodak Theatre in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / AFP FILES / VALERIE MACONVALERIE MACON/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on May 31, 2006 shows Playboy magazine founder Hugh Hefner (C) with girlfriends Holly Madison (L) and Bridget Marquardt (R) after a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

(FILES) This file photo taken on May 31, 2006 shows Playboy magazine founder Hugh Hefner (C) with girlfriends Holly Madison (L) and Bridget Marquardt (R) after a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner's property, the Playboy Mansion, in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner's property, the Playboy Mansion, in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (L) posing witrh likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood., California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (L) posing witrh likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood., California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on May 30, 2006 shows Playboy magazine founder Hugh Hefner poseing with girlfriends Holly Madison (L), Bridget Marquardt (2ndR) and Kendra Wilkinson (R) during a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. 
Playboy Magazine publisher Hugh Hefner is pictured during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment, 11 January 2007 at the Palyboy Mansion in Beverly Hills.  / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

(FILES) This file photo taken on May 30, 2006 shows Playboy magazine founder Hugh Hefner poseing with girlfriends Holly Madison (L), Bridget Marquardt (2ndR) and Kendra Wilkinson (R) during a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. Playboy Magazine publisher Hugh Hefner is pictured during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment, 11 January 2007 at the Palyboy Mansion in Beverly Hills. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

AFP/Getty Images

FILE - In this June 20, 1961 file photo, Playboy magazine publisher Hugh Hefner poses with "bunny-girl" hostess Bonnie J. Halpin at Hefner's nightclub in Chicago. Playboy founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Ed Kitch, File)

FILE - In this June 20, 1961 file photo, Playboy magazine publisher Hugh Hefner poses with "bunny-girl" hostess Bonnie J. Halpin at Hefner's nightclub in Chicago. Playboy founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Ed Kitch, File)

AP

FILE - In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Laurent Rebours, File)

FILE - In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Laurent Rebours, File)

AP

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows the Playboy Mansion owned by Playboy Magazine publisher Hugh Hefner in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows the Playboy Mansion owned by Playboy Magazine publisher Hugh Hefner in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 02, 2006 shows Playboy magazine founder Hugh Hefner (C) arriving at party with girlfriends Bridget Marquardt (L) and Holly Madison (R) to celebrate his 80th birthday at Villa Miani in Rome.   
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Tiziana FABITIZIANA FABI/AFP/Getty Images

(FILES) This file photo taken on June 02, 2006 shows Playboy magazine founder Hugh Hefner (C) arriving at party with girlfriends Bridget Marquardt (L) and Holly Madison (R) to celebrate his 80th birthday at Villa Miani in Rome. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Tiziana FABITIZIANA FABI/AFP/Getty Images

AFP/Getty Images

FILE - In this April 7, 2006 file photo, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kevork Djansezian, File)

FILE - In this April 7, 2006 file photo, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kevork Djansezian, File)

AP

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (R) posing with his likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (R) posing with his likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

AFP/Getty Images

FILE - In this April 5, 2007 file photo, Hugh Hefner poses for a photo at the Playboy Mansion in Los Angeles. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Damian Dovarganes, File)

FILE - In this April 5, 2007 file photo, Hugh Hefner poses for a photo at the Playboy Mansion in Los Angeles. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Damian Dovarganes, File)

AP

FILE - In this Aug. 20, 2008 file photo, Holly Madison, from left, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the premiere of "The House Bunny" in Los Angeles. Playboy founder Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91. Hefner died of natural causes at his home surrounded by family Wednesday night, Sept. 27, 2017, Playboy said in a statement. (AP Photo/Matt Sayles, File)

FILE - In this Aug. 20, 2008 file photo, Holly Madison, from left, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the premiere of "The House Bunny" in Los Angeles. Playboy founder Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91. Hefner died of natural causes at his home surrounded by family Wednesday night, Sept. 27, 2017, Playboy said in a statement. (AP Photo/Matt Sayles, File)

AP

FILE - In this file photo made April 7, 2006, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Playboy magazine founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kevork Djansezian, File)

FILE - In this file photo made April 7, 2006, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Playboy magazine founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kevork Djansezian, File)

AP

FILE - In this March 1970 file photo, Hugh Hefner, left, and girlfriend Barbi Benton, center, are served by Playboy Club Bunny Cheri upon their arrival at La Guardia aboard the Big Bunny, Heffner's jet, in New York.  Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family .(AP Photo, File)

FILE - In this March 1970 file photo, Hugh Hefner, left, and girlfriend Barbi Benton, center, are served by Playboy Club Bunny Cheri upon their arrival at La Guardia aboard the Big Bunny, Heffner's jet, in New York. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family .(AP Photo, File)

AP

FILE - In this May 7, 1977, file photo, Playboy magazine founder Hugh Hefner talks about his coming late night TV show, Playboys Playmate Party, Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/George Brich, File)

FILE - In this May 7, 1977, file photo, Playboy magazine founder Hugh Hefner talks about his coming late night TV show, Playboys Playmate Party, Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/George Brich, File)

AP

FILE - This Oct. 13, 2011 file photo shows American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his home at the Playboy Mansion in Beverly Hills, Calif. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kristian Dowling, File)

FILE - This Oct. 13, 2011 file photo shows American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his home at the Playboy Mansion in Beverly Hills, Calif. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kristian Dowling, File)

AP

/

Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. In 2002 Hefner (centre) arrives at Stansted Airport on. The photograph is a recreation of a picture originally taken in the 1960s, with 10 of the new London Bunnies. (Photo by Dan Kitwood/Getty Images)

Playboy founder Hugh Hefner has died aged 91, the publication announced on Twitter.

The magazine posted a photo in black and white of its creator, accompanied by one of his quotes that read: “Life it too short to be living somebody else’s dream.”

Describing him as an “American icon”, they tweeted: “Hugh M. Hefner passed away today. He was 91. #RIPHef”

In a further statement Playboy Enterprises said Hefner “peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones”.

His son Cooper Hefner, the chief creative officer of Playboy Enterprises, said in a statement that his father “defined a lifestyle and ethos that lie at the heart of the Playboy brand”.

He added: “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.

Daily Headlines & Evening Telegraph Newsletter

Receive today's headlines directly to your inbox every morning and evening, with our free daily newsletter.

This field is required

“He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston and all of us at Playboy Enterprises.”

Singer and actress Nancy Sinatra‏ paid tribute to him as “one of the nicest men I’ve ever known”, adding: “Godspeed, Hugh Hefner.”

Close

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion.  He was 91 years old. HOLMBY HILLS, CA - AUGUST 16:  Playboy brand partner Pitbull (C) poses with Playmates (L-R) Kennedy Summers, Scarlett Keegan, Val Keil, Jaime Edmondson, Hiromi Oshima, Raquel Pomplun and Neferteri Shepherd for the reveal of BIOFITxPlayboy during the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California.  (Photo by Christopher Polk/Getty Images for Playboy)

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. HOLMBY HILLS, CA - AUGUST 16: Playboy brand partner Pitbull (C) poses with Playmates (L-R) Kennedy Summers, Scarlett Keegan, Val Keil, Jaime Edmondson, Hiromi Oshima, Raquel Pomplun and Neferteri Shepherd for the reveal of BIOFITxPlayboy during the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. (Photo by Christopher Polk/Getty Images for Playboy)

Hugh Hefner Signing – Los Angeles

Hugh Hefner Signing – Los Angeles

FILE - This Oct. 13, 2011 file photo shows American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his home at the Playboy Mansion in Beverly Hills, Calif. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kristian Dowling, File)

FILE - This Oct. 13, 2011 file photo shows American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his home at the Playboy Mansion in Beverly Hills, Calif. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kristian Dowling, File)

AP

FILE - In this May 7, 1977, file photo, Playboy magazine founder Hugh Hefner talks about his coming late night TV show, Playboys Playmate Party, Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/George Brich, File)

FILE - In this May 7, 1977, file photo, Playboy magazine founder Hugh Hefner talks about his coming late night TV show, Playboys Playmate Party, Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/George Brich, File)

AP

FILE - In this March 1970 file photo, Hugh Hefner, left, and girlfriend Barbi Benton, center, are served by Playboy Club Bunny Cheri upon their arrival at La Guardia aboard the Big Bunny, Heffner's jet, in New York.  Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family .(AP Photo, File)

FILE - In this March 1970 file photo, Hugh Hefner, left, and girlfriend Barbi Benton, center, are served by Playboy Club Bunny Cheri upon their arrival at La Guardia aboard the Big Bunny, Heffner's jet, in New York. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family .(AP Photo, File)

AP

FILE - In this file photo made April 7, 2006, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Playboy magazine founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kevork Djansezian, File)

FILE - In this file photo made April 7, 2006, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Playboy magazine founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kevork Djansezian, File)

AP

FILE - In this Aug. 20, 2008 file photo, Holly Madison, from left, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the premiere of "The House Bunny" in Los Angeles. Playboy founder Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91. Hefner died of natural causes at his home surrounded by family Wednesday night, Sept. 27, 2017, Playboy said in a statement. (AP Photo/Matt Sayles, File)

FILE - In this Aug. 20, 2008 file photo, Holly Madison, from left, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the premiere of "The House Bunny" in Los Angeles. Playboy founder Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91. Hefner died of natural causes at his home surrounded by family Wednesday night, Sept. 27, 2017, Playboy said in a statement. (AP Photo/Matt Sayles, File)

AP

FILE - In this April 5, 2007 file photo, Hugh Hefner poses for a photo at the Playboy Mansion in Los Angeles. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Damian Dovarganes, File)

FILE - In this April 5, 2007 file photo, Hugh Hefner poses for a photo at the Playboy Mansion in Los Angeles. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Damian Dovarganes, File)

AP

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (R) posing with his likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (R) posing with his likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

AFP/Getty Images

FILE - In this April 7, 2006 file photo, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes Wednesday night, Sept. 27, 2017, surrounded by family.  (AP Photo/Kevork Djansezian, File)

FILE - In this April 7, 2006 file photo, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home of natural causes Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Kevork Djansezian, File)

AP

(FILES) This file photo taken on June 02, 2006 shows Playboy magazine founder Hugh Hefner (C) arriving at party with girlfriends Bridget Marquardt (L) and Holly Madison (R) to celebrate his 80th birthday at Villa Miani in Rome.   
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Tiziana FABITIZIANA FABI/AFP/Getty Images

(FILES) This file photo taken on June 02, 2006 shows Playboy magazine founder Hugh Hefner (C) arriving at party with girlfriends Bridget Marquardt (L) and Holly Madison (R) to celebrate his 80th birthday at Villa Miani in Rome. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Tiziana FABITIZIANA FABI/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows the Playboy Mansion owned by Playboy Magazine publisher Hugh Hefner in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows the Playboy Mansion owned by Playboy Magazine publisher Hugh Hefner in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

FILE - In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Laurent Rebours, File)

FILE - In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Laurent Rebours, File)

AP

FILE - In this June 20, 1961 file photo, Playboy magazine publisher Hugh Hefner poses with "bunny-girl" hostess Bonnie J. Halpin at Hefner's nightclub in Chicago. Playboy founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Ed Kitch, File)

FILE - In this June 20, 1961 file photo, Playboy magazine publisher Hugh Hefner poses with "bunny-girl" hostess Bonnie J. Halpin at Hefner's nightclub in Chicago. Playboy founder and sexual revolution symbol Hugh Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Ed Kitch, File)

AP

(FILES) This file photo taken on May 30, 2006 shows Playboy magazine founder Hugh Hefner poseing with girlfriends Holly Madison (L), Bridget Marquardt (2ndR) and Kendra Wilkinson (R) during a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. 
Playboy Magazine publisher Hugh Hefner is pictured during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment, 11 January 2007 at the Palyboy Mansion in Beverly Hills.  / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

(FILES) This file photo taken on May 30, 2006 shows Playboy magazine founder Hugh Hefner poseing with girlfriends Holly Madison (L), Bridget Marquardt (2ndR) and Kendra Wilkinson (R) during a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. Playboy Magazine publisher Hugh Hefner is pictured during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment, 11 January 2007 at the Palyboy Mansion in Beverly Hills. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (L) posing witrh likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood., California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

(FILES) This file photo taken on February 19, 2001 shows Playboy Magazine founder Hugh Hefner (L) posing witrh likeness in wax after a ceremony at the Hollywood Wax Museum in Hollywood., California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VINCE BUCCIVINCE BUCCI/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner's property, the Playboy Mansion, in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner's property, the Playboy Mansion, in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows Playboy Magazine publisher Hugh Hefner during a press conference to introduce the new season of his TV show "Girls of the Playboy Mansion" on E! Entertainment at the Palyboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on May 31, 2006 shows Playboy magazine founder Hugh Hefner (C) with girlfriends Holly Madison (L) and Bridget Marquardt (R) after a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

(FILES) This file photo taken on May 31, 2006 shows Playboy magazine founder Hugh Hefner (C) with girlfriends Holly Madison (L) and Bridget Marquardt (R) after a photocall to celebrate his 80th birthday at the Barcelona's Batllo House of the Catalan architect Antoni Gaudi. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Cesar RANGELCESAR RANGEL/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 08, 2007 shows from left: Playmate Holly Madison, Playboy Magazine founder Hugh M. Hefner, Playmate Bridget Marquardt and Playmate Kendra Wilkinson arriving for the 35th AFI Life Achievement Award tribute for Al Pacino held at the Kodak Theatre in Hollywood, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / AFP FILES / VALERIE MACONVALERIE MACON/AFP/Getty Images

(FILES) This file photo taken on June 08, 2007 shows from left: Playmate Holly Madison, Playboy Magazine founder Hugh M. Hefner, Playmate Bridget Marquardt and Playmate Kendra Wilkinson arriving for the 35th AFI Life Achievement Award tribute for Al Pacino held at the Kodak Theatre in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / AFP FILES / VALERIE MACONVALERIE MACON/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on February 26, 2002 shows  Playboy founder Hugh Hefner (L) arriving for the 44th Annual Grammy Awards with Playboy playmate Zoe Gregory (R) in Los Angeles, California.  
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / LUCY NICHOLSONLUCY NICHOLSON/AFP/Getty Images

(FILES) This file photo taken on February 26, 2002 shows Playboy founder Hugh Hefner (L) arriving for the 44th Annual Grammy Awards with Playboy playmate Zoe Gregory (R) in Los Angeles, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / LUCY NICHOLSONLUCY NICHOLSON/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on May 12, 2001 shows the US founder and editor-in-chief of Playboy magazine, Hugh Hefner, wearing a shirt with the covers of Playboy magazine on the Esmaralda yatch during the 54th Cannes Film Festival in Cannes, France. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / GERARD JULIENGERARD JULIEN/AFP/Getty Images

(FILES) This file photo taken on May 12, 2001 shows the US founder and editor-in-chief of Playboy magazine, Hugh Hefner, wearing a shirt with the covers of Playboy magazine on the Esmaralda yatch during the 54th Cannes Film Festival in Cannes, France. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / GERARD JULIENGERARD JULIEN/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows Playboy Magazine publisher Hugh Hefner and Playmate Holly Madison arriving for the 12th Annual Safari Brunch, a fundraiser for Wildlife Waystation, held at the Playboy Mansion in Beverly Hills, California.
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on October 14, 2006 shows Playboy Magazine publisher Hugh Hefner and Playmate Holly Madison arriving for the 12th Annual Safari Brunch, a fundraiser for Wildlife Waystation, held at the Playboy Mansion in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 04, 2011 shows Playboy founder Hugh Hefner and two Playboy bunnies attending the opening of the Playboy Club in central London.
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / CARL COURTCARL COURT/AFP/Getty Images

(FILES) This file photo taken on June 04, 2011 shows Playboy founder Hugh Hefner and two Playboy bunnies attending the opening of the Playboy Club in central London. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / CARL COURTCARL COURT/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows a copy of Playboy Magazine publisher Hugh Hefner's "Star" from the Hollywood Walk of Fame as seen on Hefner's property, the Playboy Mansion, in Beverly Hills, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on January 11, 2007 shows a copy of Playboy Magazine publisher Hugh Hefner's "Star" from the Hollywood Walk of Fame as seen on Hefner's property, the Playboy Mansion, in Beverly Hills, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on April 28, 2011 shows Playboy magazine founder Hugh Hefner arriving with his fiancee Crystal Harris at the TCM Classic film Festival opening night and World premiere of the newly restored "An american in Paris" in Hollywood, California. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017, his magazine announced on Twitter. He was 91 years old.  / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

(FILES) This file photo taken on April 28, 2011 shows Playboy magazine founder Hugh Hefner arriving with his fiancee Crystal Harris at the TCM Classic film Festival opening night and World premiere of the newly restored "An american in Paris" in Hollywood, California. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017, his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / Gabriel BOUYSGABRIEL BOUYS/AFP/Getty Images

AFP/Getty Images

(FILES) This file photo taken on June 12, 2007 shows Playboy Magazine publisher Hugh Hefner (C) posing with playmates Holly Madison (L) and Bridget Marquardt (R) during a photocall at the 47th Monte Carlo Television Festival in Monaco. 
Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VALERY HACHEVALERY HACHE/AFP/Getty Images

(FILES) This file photo taken on June 12, 2007 shows Playboy Magazine publisher Hugh Hefner (C) posing with playmates Holly Madison (L) and Bridget Marquardt (R) during a photocall at the 47th Monte Carlo Television Festival in Monaco. Hugh Hefner, the silk pajamas-wearing founder of Playboy Magazine who helped steer nudity into the American mainstream died Wednesday, September 27, 2017 his magazine announced on Twitter. He was 91 years old. / AFP PHOTO / VALERY HACHEVALERY HACHE/AFP/Getty Images

AFP/Getty Images

/

FILE - SEPTEMBER 27: Playboy magazine founder Hugh Hefner passed away on September 27 at the Playboy Mansion. He was 91 years old. HOLMBY HILLS, CA - AUGUST 16: Playboy brand partner Pitbull (C) poses with Playmates (L-R) Kennedy Summers, Scarlett Keegan, Val Keil, Jaime Edmondson, Hiromi Oshima, Raquel Pomplun and Neferteri Shepherd for the reveal of BIOFITxPlayboy during the Annual Midsummer Night's Dream Party at the Playboy Mansion hosted by Hugh Hefner on August 16, 2014 in Holmby Hills, California. (Photo by Christopher Polk/Getty Images for Playboy)

Actor Rob Lowe‏ tweeted: “I had a number of great conversations and with Hugh Hefner. Was such an interesting man. True legend. What an end of an era!”


Top Videos



Privacy