Vinnie dons white moustache for ad
Former footballer turned Hollywood star Vinnie Jones is the latest face of the Make Mine Milk campaign.
Vinnie, who has starred in films such as Lock, Stock and Two Smoking Barrels and Gone In 60 Seconds, will sport the white moustache in adverts launching tomorrow (Saturday).
The campaign aims to convince consumers that low fat milk at less than 2% fat is a healthy choice for the whole family.
Vinnie said: "As a footballer I used to look after myself, but even since I retired from professional sport I've always tried to stay in shape.
"Particularly if I'm in training for a film, I need to stay lean and not eat any c***. That's why I love milk so much. It tastes great and it's good for you. I eat a lot of cereal and drink a lot of tea, though it's hard to find a decent cuppa in LA."
Vinnie's involvement in the campaign will also see him fronting a series of online videos as an unlikely agony uncle, covering topics such as dealing with relationship break-ups and healthy eating.
Other celebrities to have fronted the Make Mine Milk campaign include X Factor judge Kelly Rowland, Harry Potter star Rupert Grint, F1 driver Jenson Button, supermodel Elle Macpherson and chef Gordon Ramsay.