The six women who were pictured wearing the same dress to a mutual friend's wedding insist it was not a set-up - mainly because most of them didn't know each other beforehand.
A picture of the ladies with bride Julia Mammone has gone viral this week after they arrived at the wedding wearing the same navy pencil dress from Australian clothes brand Forever New.
One of the women, Debbie Speranza, posted the image on Facebook which has since made its way around the world as people laugh at the fashion faux pas.
Speaking to This Morning's Phillip Schofield and Holly Willoughby on Thursday, the women responded to online suggestions that the whole incident was set up.
"Only two of us knew each other!" said Debbie. "There were three of us from the groom's side and three from the bride's side.
Referring to her cousin, she added: "Carmel here only got home from Europe on the Friday. She had too much fun there and didn't fit into her dress anymore so she went out on the morning of the wedding and bought the dress.
"I bought mine weeks before."
"I also bought mine the morning of the wedding," admitted one of the ladies, while another added: "It was the first family wedding I had been to with my boyfriend.
"I didn't know anyone so we couldn't have planned it!"
Asked how they first reacted when they realised they were all wearing the same dress, Debbie said: "In Italian weddings women wear one outfit to the church and another to the reception, and a few of us couldn't make it to the church so outfits were all changed.
"We all had to congregate to the bottom of the reception area before we were taken up to the actual room itself.
"My cousin Carmel came over to me and said: 'Ahhhhh' to which I replied 'Ahhhhh' when we realised we were wearing the same dress. We were laughing our heads off.
"Then we go upstairs and everyone started filing in and finding their seats, and I turn around to my next table and there's Nancy wearing the same dress.
"So I said we have to get a photo - and then we look at guests on the groom's side ... there's one ... two ... three ..." she joked.
"None of us were worried about it, it was a compliment to each other that we had great taste."
Bride Julia said she had been asked quite a lot if she was upset the spotlight had been taken away from her.
"It's the most asked question to which I've replied 'absolutely not'," she said.
"My dress was very special to me as was the whole day, but these ladies were the cherry on top. It was just brilliant."