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Neat: Cleaning up waste in the homecare sector

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Donna Linehan, Client Services Director at VenYou presents the Best Start-up or Emerging Business Award to Ryan McSorley from Neat. Credit: Kelvin Boyes / Press Eye

Donna Linehan, Client Services Director at VenYou presents the Best Start-up or Emerging Business Award to Ryan McSorley from Neat. Credit: Kelvin Boyes / Press Eye

Kelvin Boyes / Press Eye

Donna Linehan, Client Services Director at VenYou presents the Best Start-up or Emerging Business Award to Ryan McSorley from Neat. Credit: Kelvin Boyes / Press Eye

Neat is an eco friendly cleaning product company.

Its mission is to reduce plastic waste and reduce the needless volume of water transported around the world.

It was set up by Josie Harfield and Ryan McSorely who were frustrated by a lack of solutions to the single use plastic crisis in the homeware industry.

Together they launched the Neat cleaning brand that does the work of every other product on the market but without the waste and the unnecessary shipping of water, which makes up 90% of most cleaning products.

Neat’s re-useable bottles use aluminium and glass as primary material and are designed to last a lifetime while its concentrated plant-based refill comes in a range of fragrances.

The company says it wants to revolutionise the cleaning world.

“We don’t want to preach or guilt trip, but rather bring solutions that inspire.”

Ryan is an award-winning industrial designer who has worked globally for brands such as Starbucks and more recently as Industrial Design lead for Method and Ecover in the EU while Josie is a passionate business leader with 15 years consumer goods experience in both multinationals and SMEs including Ella’s Kitchen, Pepsi Co., Method & Ecover.

Mr McSorely said: “We’ve just launched into Tesco and Waitrose in England and we’re just about to launch a hand wash product too.

“We’re building the team all over the the UK.”

Reflecting on launching  the company during the pandemic, he added: “It’s been pretty challenging and when we launched in 2020 it was tough to get traction in retail when sustainable cleaning was the least of concerns. It was a tough slog but there were worst things to launch during the pandemic than a cleaning product.

“Our biggest challenge now is the increased cost of goods, there’s less money and our product is a premium product but hopefully people will value what it is we’re doing.”


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