Ulster Bank will hold a shortlisting afternoon on March 10 for its Dragons' Den-style pitching event at this year's Belfast Telegraph Business Awards.
And entrepreneurs from start-up and scale-up businesses across Northern Ireland are invited to take part.
From the session, four people will be selected to pitch their business idea live on the stage of the Crowne Plaza Hotel in Belfast at the Business Awards on April 30.
They will have just one minute each to convince the room that they deserve to have the £4,000 prize money invested in his or her company.
John Ferris, entrepreneur development manager at Ulster Bank, advised participants to work hard on developing their pitch. "It's important to remember that the purpose of a pitch is to capture your audience's attention," he said.
"Think of it like a movie trailer. A trailer's primary objective is to show enough exciting bits of the film in a short time to entice audiences to buy a ticket to watch it. You want to do the same with your pitch."
The March 10 session takes place at the accelerator hub at Ulster Bank's Donegall Square East headquarters. To register for tickets, visit eventbrite.co.uk