A statue of ill-fated ex-Manchester United boss David Moyes has been erected outside Anfield in yet another publicity stunt from Irish bookmakers Paddy Power.
An 11ft tall bronze-style statue of the former club boss went on show this weekend.
Located close to that of Liverpool legend Bill Shankly, the satirical effigy of the much-lambasted manger read:
"David Moyes - For services to Liverpool Football Club".
The statue features Moyes in a characteristically deflated sideline pose.
A spokesman for the bookies said:
"he Moyes and Manchester United pairing may have had none of the magic of a drunken Tinder date, but there’s no doubt he’s the ‘chosen one’ for the Liverpool faithful who’ve also enjoyed seeing their club go from strength to strength this season.
"Just like Shankly, Moyes has been the icing on the cake when it comes to making the fans happy".
But while Paddy Power's latest attempt to drum up publicity may have gone down well with Liverpool fans, previous campaigns have been less well-received.
In March, a controversial advertisement offering money back to punters if Oscar Pistorius "walks" away from killing girlfriend Reeva Steenkamp was withdrawn following a backlash.
The ad - which featured a photograph of double amputee Olympic racer and Paralympic gold medallist Pistorius mocked up as an Academy Award statuette - was removed following watchdog ruling.
The bookies' ad had stated: "It's Oscar Time. Money Back If He Walks. We will refund all losing bets on the Oscar Pistorius trial if he is found not guilty."