Belfast Telegraph

Allison Williams: 'Keds is the perfect brand to align with'

Allison Williams even introduced her 86-year-old grandma to Keds' sneakers.

Allison Williams partnered with Keds as she wholly agrees with the footwear company's 'Ladies first' brand values.

The Girls actress was approached by Keds two years ago to front its centennial campaign, with the label celebrating its 100th anniversary this year (16). Saying yes was an easy decision for Allison, who has long been a fan of Keds’ sporty offerings.

"Keds has always been in my life, and I'm really picky about the brands I'm aligned with,” she told America’s InStyle. “I don’t have to pretend to adjust my morals to fit the ones that I talk about. Keds and I agree on so many levels. Their slogan, ‘Ladies first,’ is something I care strongly about—it's about putting girls and women first and making sure that we can be feminine and stylish without feeling like we’re sacrificing the ability to be taken seriously."

Allison’s love for Keds even saw the actress sneak a few pairs onto the hit series Girls, in which she plays Marnie. The 28-year-old has also got all her friends and family hooked on the shoes too, including her 86-year-old grandmother.

“There's a big fashion trend happening in Connecticut in the octogenarian set,” she giggled.

As for her own favourite pair, the Peter Pan Live! star opts for the $40 (£32) all-white Champions, which she praises for being versatile.

“I wear those constantly, and I get them dirty all the time. I find that I go through the most pairs of those,” she shared. “I keep them in the front hall and slip them on whenever I walk my dog Moxie; they're my go-to walking shoe."

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