Boohoo style search at Belfast's Box nightclub
boohoo.com embark on a nationwide search to find the next style icon.
Touring some of the UK’s most stylish cities, including London, Manchester and Belfast, online fashion retailer boohoo is searching for the next style icon.
Held at top clubbing venues, stylish men and women will be welcomed in celebrity fashion by having their photograph taken next to a boohoo branded board by the Style Search team. Photos will be uploaded to a bespoke Facebook App where fans will then be able to vote for their favourite stylish male or female. Entrants will also be encouraged to share their photograph on Facebook and Twitter in a bid to gain the most votes to win a money can’t buy prize!
Based on the highest number of votes and an element of judging, one finalist from each city will be chosen to compete in the grand final for the chance to win a brand new Fiat 500 and part in boohoo’s Christmas TV advert.
Carol Kane, Joint CEO of boohoo said: “Men and women make so much effort to look their best on a night out so it was only right that we visit the top clubbing venues to find our style icon! We want to find the person that perfectly represents our brand values. Someone who is fun, confident and of course they have to have excellent style. Let the search begin!”
The Style Search hots up Friday 10th August and will take over the following venues:
10th - Vodka Revolution, Bristol
11th – Tiger Tiger, Cardiff & Vodka Revolution, Glasgow
16th – Sakura, Manchester
17th – Tiger Tiger, Croydon
18th – Tiger Tiger, Leeds
25th – The Box, Belfast