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Does my bump look big in this? Why I love the idea of maternity shapewear

As Kim Kardashian launches her new range of support underwear for mums-to-be, critics say they're designed to 'hide' pregnant bodies. But Kate Wills, who's expecting herself, can't wait to get her hands on them

It can feel like her every move breaks the internet, so it's unsurprising that when Kim Kardashian announced on Saturday that she was launching a range of shapewear for pregnant women she encountered an avalanche of criticism. We discovered that the latest addition to her best-selling Skims underwear line would be 'Maternity Solutionwear', which Kim claimed would "offer the best in comfort and support for your changing body during and after pregnancy."

You'd have thought Kardashian had just suggested mums-to-be should all be wearing corsets, such was the backlash. "Just let people enjoy their pregnancy without thinking they need to maintain the perfect figure," read one tweet, while someone else commented under Kim's Instagram post: "Excuse my ignorance but who's tryna shape their pregnant bodies? Y'all don't like being comfy and free and loose when pregnant? It's pretty much the only time you can be as shapeless and free and comfy as you want!" Another added, "I'm sure that's the one thing pregnant women need above all! Being pressed into a slimmer figure."

The Good Place star Jameela Jamil waded in, writing on Instagram: "I will say: I wish we could just normalize just focusing on the inside of a pregnant body, not the outside. You don't need your shape corrected or hidden. You don't need an even more awkward obstacle between you and a piss. You just need to try and ride with this miracle and do your best to be as happy/comfortable as is possible within your circumstances. Pregnancy is hard enough, with enough worries already."