As a fashion stylist with years of experience on shows such as The X Factor and Britain's Got Talent, Gemma Sheppard is brimming with tips to boost your style confidence, whether you're an aspiring showbiz star or not.
But one thing the telly regular can't abide? Rules. Especially when it comes to age.
"Age is just a number," Sheppard stresses. "Never be told that you're too old for something. If it makes you feel good, you should wear it."
We're on the topic because the stylist is currently working on the return of 10 Years Younger in 10 Days.
The show will see men and women undergo non-invasive cosmetic procedures, along with hair, make-up and fashion overhauls, the latter courtesy of Sheppard.
"As we transition through different times in our lives, our wardrobes might need a rethink. It's important to feel positive about getting dressed every day," she says.
Feel like you're stuck in a style rut? In need of a wardrobe refresh but unsure where to start? Here, Sheppard lists eight ways fashion can help you look and feel more youthful.
1. Have a wardrobe clearout
I would start with a wardrobe cleanse - and be strict. Create three piles on your bedroom floor: keep, store and donate.
If something hasn't been worn in two years, it's time to give it away. If it's precious, it can go into storage.
The chances are you won't ever wear these pieces again, and they can make it hard to see what you do like.
Hanging on to old and unworn items in your wardrobe could really be holding you back.
2. Update your denim
Denim can be worn at any age, but darker washes in a more tailored cut tend to be more flattering. Once you have the perfect, youth-making pair of jeans, these can be dressed up or down for any occasion.
3. Show off your best bits
Don't think that once you reach a certain age you need to retreat into a twinset and pearls. What I would say is, play to your strengths - if you've got a fabulous tummy but don't like your legs, go for bodycon styles that fall below the knee.
If you love your bust but aren't so keen on your arms, go for a V-neck with sleeves.
Embrace the changes your body goes through and focus on what you want to show off.
4. Lay the fashion foundations
No matter how much time and money you invest in your clothing, it won't look fabulous without the right underwear.
This doesn't mean being trussed up in spanx all day, but having a perfect-fitting bra and good supportive briefs will change how your clothes fit you, so go for a bra fitting at least once a year. Invest in getting the foundations right and you'll instantly be walking taller.
5. Play with colour
There's a tendency as we get older to retreat into darker tones, but there's nothing more youthful than colour.
I'm a big believer in not following rules or getting too hung up on what shade suits your skin tone - if you love a particular colour, go for it.
Even if it's just an accent through a scarf or a piece of jewellery, don't be afraid to go a little bold.
6. Invest in staples
This means working out what you need most from your wardrobe. Having a go-to uniform is a great way to take the stress out of dressing and give you a confidence boost.
Spend money on the things you'll wear the most, like a classic biker jacket or a day to night shirt dress.
Once you have your favourite basics in place, you can start to play around with your outfits.
7. Add a splash of sparkle
All hail anything sparkly. Metallics, especially worn near your face, instantly brighten your complexion. This doesn't mean you need to dress like a disco ball. Even muted metallics, such as a cami worn under a blazer, can make a big difference.
8. Don't get too hung up on trends
If there's something in this season that you particularly love, definitely be brave and experiment. But don't feel like you need to be a slave to what's on-trend - it's far cooler to just stick to what you like.
10 Years Younger In 10 Days starts on tonight on Channel 5 at 9pm