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Emilia Clarke and Kit Harington front new Dolce & Gabbana fragrance ads

The two Game of Thrones stars are fronting the male and female versions of fragrance The One.

Game of Thrones stars Emilia Clarke and Kit Harington have swapped Westeros for Italy in Dolce & Gabbana's latest fragrance campaign.

News broke in March (17) that the actors, who play Daenerys Targaryen and Jon Snow on the HBO fantasy show, had been tapped by the luxury label to front the new adverts for the male and female versions of scent The One.

The first campaign videos have now dropped, with a short film showing a smiling Emilia laughing, dancing and eating her way through an Italian street. In Kit's advert, the long-haired actor also wanders through Italy with a grin on his face, and like Emilia, dances and chats with the local residents.

"Well whaddya know, the very fabulous folks at @dgbeauty decided to take me off a dragon and into their fabulous family to be the face of this damn hot fragrance #dgtheone #myinneritalianmammaisabouttokickoff #watchoutcosthisoneiswaftingtoastorenearyousoon," Emilia captioned an image on Instagram of her on the shoot.

The Dolce & Gabanna Beauty account also uploaded numerous posts about the new campaign, including both stars' videos, plus the official imagery to promote The One.

Designers Domenico Dolce and Stefano Gabbana have previously praised English actress Emilia, stating that she was a perfect fit for their high-end brand.

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"Emilia Clarke embodies perfectly the Dolce & Gabbana woman: she is radiant and lively," they said in a statement. "Her personality and natural beauty will capture the essence of this new campaign: joyful, spontaneous and full of life. She is The One!"

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