Belfast Telegraph

From catwalk to supermarket Heidi Klum lights up Lidl range

By Staff Reporter

Fashion icon Heidi Klum has joined forces with Lidl Northern Ireland for a new, exclusive collection.

The new range will mirror the designer's "characteristic style" and will be available across its network of more than 150 stores nationwide.

With her vast expertise and success in the fashion industry, Klum has carefully designed a high-end, yet affordable fashion collection for Lidl, in a bid to make the range accessible for everyone.

Commenting on her new venture, Klum said she couldn't wait for people to see the new styles.

She said: "Lidl is known for making quality products at affordable prices and I'm proud to partner with them on this fashion collaboration.

"I had so much fun designing the pieces in this collection and can't wait for you to see it. I hope you love it as much as I do."

Commercial director at Lidl Northern Ireland, Liam Casey, said: "Heidi Klum is recognised globally as being a fashion icon and at Lidl we are delighted to work with her on a joint fashion collection.

"The range will go on sale later this year and we look forward to offering our customers our most extensive fashion range to date". Lidl's customers in Europe and the USA can look forward to seeing the collection later this year.

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