Belfast Telegraph

Jason Derulo talks sexy street line

Jason Derulo has been waiting a long time to pour his attention into a fashion line.

Jason Derulo’s fashion range represents the street in a “sexy” way.

The Wiggle singer was tapped as LVL XIII’s brand ambassador earlier this year (16) and has teamed up with designer Antonio Brown to create pieces for the label, unveiling his Level 13 line during New York Fashion Week: Men’s in July (16). It had been a long time coming for Jason, who admits he’d been looking for another creative outlet to express himself for some time.

“I got on the scene when I was 19. I was just trying to look for the perfect stylist, always,” he told Us Weekly’s Stylish. “Trying to find someone that just represented me. I could never find somebody that just had all the attributes that I wanted. But throughout the years, searching for the right person made me really dive into fashion and what actually is fly to me. Through that, I wanted to have my own line. I know there's so many guys that feel the same way I do, trying to find a line that represents street, future and sexy at the same time.”

The line also includes a range of sneakers, with Jason dubbing himself a self-confessed “sneakerhead”. He’s confident his designs will appeal to the everyday guy who wants to keep on-trend, with prices ranging from $700 (£539) to $900 (£693), WWD previously reported.

Making his own footwear was also a dream come true for the musician.

“I’ve always been into shoes,” he smiled. “Shoes have always been my thing. Fashion, in general, wasn't always my thing. When I was a kid, my brother was always more into clothes than I was. I just went with the flow.”

Meanwhile, the clothes will be priced between $200 (£154) and $500 (£385).

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