Kim Gordon views & Other Stories line as a 'visual outlet'
Kim Gordon tapped her daughter to star in the campaign for her & Other Stories as she "always looks good".
Kim Gordon hopes her & Other Stories collaboration will be viewed by women as a "visual outlet".
The Sonic Youth musician has teamed up with the fashion house, founded in 2010 and owned by H&M, on a 16-piece collection boasting items like sweatshirts and T-shirts.
Kim injected her artistic side into the venture, with hand-drawn paintings of words like 'Her', 'Morning Mirror' and 'They' scrawled across the front of garments.
"I started with one pronoun and then started thinking of words that were cool on their own or were evocative of a story," she told Vogue.com. "Like using the words, The End, or The Shadow. I see clothes as a visual outlet and I like the idea that women create an atmosphere around them by what they're wearing, almost like they're curating the environment or something."
Kim is no stranger to the world of fashion; the blonde star previously caught the eye of high-end labels including Marc Jacobs and Saint Laurent, and she even founded her own brand X-Girl in 1993 alongside stylist Daisy von Furth.
The streetwear element of her own company definitely shows in her new & Other Stories range and Kim has made it a family affair, tapping daughter Coco Gordon Moore to front the campaign.
"She always looks good in T-shirts and hoodies and whatever she puts on. So, I just figured she would do it! I am also inspired by her style and I just thought it would be fun to include her," the 64-year-old smiled.
"There were a couple times when I found my cashmere A.P.C. sweater on her floor amongst her clothes. I've given her a lot of clothes and hand-me-downs. She definitely regrets that we don't have the same shoe size!"
Belfast Telegraph Digital