Belfast Telegraph

Kylie Jenner boosted Nip + Fab's sales

Skincare guru Maria Hatzistefanis' products got a boost after stars like Jennifer Aniston and Katie Holmes got them in the 2005 Oscars goodie bags.

Kylie Jenner's star power helped to elevate Maria Hatzistefanis’ skincare brand.

The Greek skincare guru is behind Rodial and Nip + Fab, two brands loved by celebrities like Emma Stone and Kate Moss.

Maria started her companies in 1999 in the back room of her house, and in the 17 years since, her brand has gone from strength to strength.

The attention give to the brand's products by its famous faces has also increased during this time, thanks to the growth in the popularity of social media, and Kylie in particular has had a big impact on the company.

“Kylie Jenner came across one of our products, the Glycolic Fix pads from Nip + Fab, at a photoshoot and put it on Instagram. We reached out and she became our brand ambassador. Kylie definitely brought a lot of attention to Nip + Fab, she really elevated it,” Maria recalled to Hello! magazine.

Kylie became the brand’s ambassador in early 2015, and while many criticised the appointment of the then-17-year-old fronting products aimed at anti-aging, Kylie told Cover Media at the time that she’d never travel without her Nip + Fab Dragons Blood Fix Serum.

Ten years before Kylie’s appointment, Maria’s brand got its first big boost by making it into the 2005 Oscars goodie bags.

“That was a time when it was quite hard to get products in a goodie bag. It was a big deal,” she commented. “They were asking for 2,000 pieces, which I didn’t have because the company was still small at the time – our production was about 1,000 pieces for the whole year. So I had to take the risk and order a lot more. It was one of those risks that paid off – the products got into the hands of celebrities including Jennifer Aniston and Brad Pitt, Tom Cruise and Katie Holmes.”

© Cover Media

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