Let vitamin C under your skin for a firmer, brighter complexion
Katie Wright finds out why the experts are urging us to put ascorbic acid on our faces and not just eat it.
We all know vitamins are good for our health and that we need a varied diet rich in colourful fruit and veg if we want to reap their antioxidant and immune-boosting properties.
But did you know ascorbic acid - also known as vitamin C - can work wonders when applied to your skin too?
"Vitamin C is a powerful antioxidant and its properties are vital for skin health," says plastic surgeon Dr Marc Ronert, director of Image Skincare.
"With its incredibly beneficial effects on skin cells, it can help create firmer-looking and feeling skin by improving collagen synthesis, while fighting against uneven skin tone and frustrating dark spots on your face and body."
"Collagen is a tough, fibrous protein that is relatively inflexible and very strong. It supplies the basic framework that gives your skin its form, firmness and strength, while elastin provides flexibility," adds dermatologist Dr Gary Goldfaden.
"Overall, the amount of new collagen your skin produces declines with age, while the rate of its destruction increases. Fortunately, topical vitamin C has been scientifically proven to help stimulate collagen synthesis.
"It also helps block the production of enzymes that break down collagen, making it one of nature's most effective anti-ageing nutrients."
Why not just pop a multivitamin every morning then?
"Applying vitamin C to the skin is 20 times more effective than ingesting it orally," Dr Ronert says. "When topically applied, vitamin C supports and strengthens skin cells to fight against environmental aggressors, such as UV, infrared and pollution, which are the main culprits of oxidative stress in skin."
Brighter, firmer skin with fewer dark spots - who doesn't want that?
If you really want to supercharge your complexion, a twice-daily approach is best to ensure the ascorbic acid works its magic around the clock.
Bookend your beauty regime with a pair of these products and you'll soon 'C' the difference...