Valentine's Day has the potential to be irritating, what with all those cheesy greetings cards and tacky decorations.
However, if you push this aside, it's also a brilliant time to celebrate everyone you love. It's no longer reserved for just boyfriends and girlfriends, but is increasingly for everyone. We're now equally likely to celebrate Galentine's Day (dedicated to your best female friends) or even just take February 14 to show yourself some love.
It's also the time of year when many beauty brands release some of their sexiest products, whether it's pout-worthy red lipstick or brilliant blusher. Here are some of our top picks for beauty gifts you can give your significant other, best friend or even just keep for yourself...
Matte Revolution lipstick in magic red, £24, Charlotte Tilbury
What could be more appropriate for Valentine's Day than a red lip? This matte one from Charlotte Tilbury keeps things sexy and sophisticated in a deeper, darker shade.
Luxe lip colour in Parisian red, £28, Bobbi Brown
There's a reason Paris is the city of love and Bobbi Brown has taken inspiration from the French capital with this classic, bright red lipstick.
Love Me lipstick in French silk, £17.50, MAC
A red lip isn't for everyone, which is where this nude colour from MAC comes in. The shade is appropriately called French silk and is from the Love Me Lipstick collection, which encourages self-love this Valentine's Day.
Jeweled Rose eye palette, £32, Bobbi Brown
The metal tones of this palette are bang on trend and give an extra vampy look.
Matte and Metal Melted Shadows in French lace and diamond drip, £22, Huda Beauty at Harvey Nichols
January and February are relatively dull months, which is why Valentine's Day is a welcome opportunity to go all out with your make-up. Huda Beauty has just released new colours in its Matte & Melted Shadows collection, and this one - called French Lace and Diamond Drip - is suitably glamorous.
Glow Touch eyes in koukyokuiro - aurora harmony, £24, SUQQU at Selfridges
If your partner is always looking for a new cult make-up brand to follow, surprise them with SUQQU - a Japanese make-up line, which has a gorgeous shimmery liquid eyeshadow.
Pink Passion blush trio, £30, Anastasia Beverly Hills at Selfridges
If you or your partner's vibe is more 'cute' than 'sexy', this trio of pale pink blushers will suit perfectly.
Light-revealing pearls of powder in light, £45, Guerlain
Make-up is a classic Valentine's Day gift, but this isn't your average beauty product. Instead of being a regular compact, the powder comes as elegant spheres, packaged in red and gold.
The Fantaisie Extrait de Cologne, £55 for 100ml, Roger and Gallet at Escentual
This is the perfect gift, because it's literally for everybody. A unisex fragrance, made from 87% natural origin ingredients, it's said to have de-stressing qualities for both him and her.
Diptyque Eau Capitale Eau de Parfum, £120 for 75ml
Splash out this Valentine's Day with Diptyque's decadent perfume, which is inspired by Paris and smells of roses.
Chance perfume pencils, £65 for four, Chanel
If you've given your partner a bottle of perfume a million times before, try something new with the Chanel pencils everyone is talking about.
Deep Hydration sleeping mask, £44, Fresh Rose
They say money can't buy you happiness, but it can get you (or your partner) this luxurious overnight mask. That's pretty close to happiness, if you ask us.
Fuzzy duck pink gin fizz luxury pamper kit, £20, Baylis and Harding at Amazon
Sometimes the best present you can gift a loved one is a bit of me-time, and that's where this pink gin fizz flavoured bathing kit comes in.