Make-up masterclass: 5 top tips for mature skin
Paddy McGurgan is one of NI's best-known beauty experts and every week he tells you all you need to know about the latest make-up techniques
I adore working with mature women on their make-up because I love helping them address any concerns.
I often find I need to use less product to build up coverage and create a flawless finish. Here are my top tips and products for creating a glamorous look for older clients.
I find that my older clients are far more savvy about their skincare. If you want to reduce and lessen the signs of ageing, such as tired, dehydrated skin or the appearance of fine lines, using skin-specific skincare is so important. I recommend investing in Caudalie Premier Cru Elixir (£49, Space NK or Make-Up Pro Store). A mixture of a serum and a super absorbent oil, this luxuriant formula soaks into dry skin and carries oil deep into skin layers for a lifted, firmed, smoothed and even-looking complexion.
In your prime
I recommend a smoothing primer to remove and disguise indentations and to create an even base for your foundation or concealer. I'm very picky when it comes to recommending one because if you choose a smoothing primer that is excessively thick, you run the risk of pore-clogging and creating more problems. My all-time hero product is Make-Up Forever Smoothing Primer (£25.50, Make-up Pro Store, Belfast). This will even out any texture issues in the skin. It's also lightweight, so you avoid pore-clogging.
Conceal and conquer
When choosing your concealer, ensure you buy a product that fits your skin. The most common areas mature clients want corrected are the under-eye area, around the nose, and for pigmentation or redness in their cheeks. The finer the texture of the product is, the more natural and flawless your finish will be. Maybelline Fit Me Concealer (£5.99, Boots) is an affordable and lightweight option for this. I advise opting for one to two shades lighter than your foundation as you want to lighten and brighten.
Top tip: using the applicator, place a small amount on the back of your hand and warm up with either your finger or a fluffy small blending brush, then apply under the eye in a light-handed motion back and forth to gain a natural coverage.
Cover your bases
For a foundation for mature skin, I want to opt for something that is buildable on the skin but still gives my client the coverage and confidence they need. This is why I prefer to use a CC Cream as this has the coverage of a foundation but builds beautifully and super easily onto the skin. Try Olay Total Effects 7 in 1 CC Cream Moisturiser Fair To Medium (£9.99, Boots).
I know the love/hate relationship a lot of my mature clients have with powder. They love how it gives them longevity in their make-up, but hate how it can also catch in fine lines and wrinkles. My solution to the powder debate is to use a lightweight, loose and translucent setting powder. My all-time favourite product is Make-up Studio Translucent Powder No 1 Extra Fine (£19.50). With a large powder brush, use small amounts and press on to the skin with the side of your powder brush, then very lightly, with minimal pressure on your brush in a circular motion, buff onto the skin.
5 top tips for mature skin
- For your bronzer, always choose a matte bronzer. This will not create any highlights on the skin but will add shadow and definition. Try Bourjois Bronzing Powder (£7.99, Superdrug).
- For a beautiful pop of blush on the cheeks, Note Cosmetics Luminous Silk Compact Blusher (£8.75) gives a natural colour thanks to its formula, which also contains anti-ageing argan oil.
- If you are having issues with your under-eye area, I highly recommend using an eye cream which is both hydrating and plumping.
- When applying your moisturiser, always rub in an upwards motion, never down. The laws of gravity - and life - seem to say that everything naturally tends to age downwards, so apply your moisturisers in an upwards motion to replump (or we can try!).
- Finally, embrace your skin. If you are putting work into your skincare routine, add in a light-handed fashion and enjoy a naturally glowing complexion.