'Meghan effect' sees price tag jacked up on coat Duchess wore to Belfast
The stunning coat worn by Meghan Markle when she visited Belfast back in March with husband-to-be Prince Harry has become so popular among fans of the royals that the Canadian fashion house which makes the elegant garment has jacked up the price to a whopping £450.
What's being called the 'Meghan effect' has been shifting stock in stores all over the world.
From handbags to knitwear, shoes to skirts, everyone wants a little bit of the Meghan Markle magic.
And now Canadian couturiers Mackage, who designed the soft, unstructured coat that wowed the Belfast public are keen to get a piece of the action for themselves.
Available in black, gold, grey and beige, and featuring a softly-contoured 'waterfall' collar, the stylish 'Mai' coat was on sale for $750 Canadian dollars (£427), but has now been marked up to $790 (£450) according to the Daily Mail.
But the increased price has been no deterrent to fashion-forward fans of the Duchess - the coat was an instant sell-out after bride-to-be Meghan wore it during a walkabout in Belfast city centre just weeks before her wedding to her fairytale prince.
The future Duchess of Sussex - who is also known now as Baroness Kilkeel while in Northern Ireland - teamed the elegant Canadian coat with a bottle-green fluted skirt by another Canadian designer, Greta Constantine.
She completed the outfit with cream cashmere knitwear by Victoria Beckham (£690), burnt orange velvet Romy pumps by celebrity shoemaker Jimmy Choo (£595), and a beautiful brown leather handbag by British designer Charlotte Elizabeth, who is supported by Prince Charles' charity (around £200).
The glamorous royals lunched in the city's iconic Crown Bar on Great Victoria Street, Belfast before delighting the crowds as they continued their first visit to Northern Ireland as a couple.
Admiring the National Trust-run Victorian gin palace, Prince Harry said "It's amazing, it really is."
The couple visited both Lisburn and Belfast, stopping off at the Maze for a peacebuilding event, the Eikon Centre, and the Titanic Belfast Maritime museum.