Mike Sorrentino ‘paid to not wear garb’
Abercrombie & Fitch has proposed to pay Mike ‘The Situation’ Sorrentino not to wear its clothes.
The Italian-American personality is currently starring in the fourth season of the hit MTV show Jersey Shore, which sees him and his castmates take over the streets of Florence, Italy.
The group are renowned for their wild antics and are regularly seen getting into trouble and fighting on the popular reality show.
Their rise to fame has seen them cash in on a number of endorsements, but now Ohio-based company Abercrombie & Fitch are retreating from the controversial group.
The retailer released a statement on Tuesday evening titled A Win-Win Situation. They stated a “deep concern” over the association between Mike and the brand, and vowed to pay the reality television star if he chose to wear another label.
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” it read.
The company also extended the offer to the other Jersey Shore castmembers and said it was “urgently waiting a response”.
Mike is one of the most popular personalities on the show, and is best known for confidently lifting up his shirt to reveal his honed abdominal muscles.
In an interview with New York magazine last year he said: “Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself.’”
Abercrombie & Fitch declined to comment further on the situation, and MTV did not respond to a request for comment.