Northern Ireland man Roland Bunce is set to become an unlikely fashion icon after storming into the final stages of a prestigious modelling competition.
Bunce, entered himself into the competition to win the £2,000 prize and has quickly rocketed to the top spot after his profile 'went viral'.
It may seem unlikely, but Bunce could be catapulted onto the catwalk after beating off 5,000 hopefuls to make it onto the list of finalists for the Make Me The Next Model competition.
The 24-year-old bagged a staggering 66,000 votes as he eased his way into the next stage of the prestigious competition.
Despite his new found fame, the ginger-haired computer science graduate has so far dodged all media attention.
Bunce will now be keeping his fingers crossed as he goes in front of a panel of judges who will whittle the field down to the last 50 for the competition final on July 30.
Despite what have been described as his "unclassical" model looks, Bunce has captured the imagination of thousands of internet users across the globe who have backed the campaign to have him crowned retail giant Next's newest top model.
If he makes it to the end of the competition Bunce could scoop a £2,000 shopping spree at Next, a photoshoot and an introduction to a modelling agency.
Bunce last night used his Facebook fan page to thank everyone who has voted for him so far.
He said: "Thanks for all the support and thanks to the person who started the group."
Bunce fan Kathy Gordon praised the Bangor man on the Facebook page.
She said: "Surely everyone, no matter size, gender, race or looks should be given a chance to model. Fair play to Roland for having the courage to do this!"
Fan Ciara Crowder was gushing in her admiration for the shy Ulster model hopeful.
She said: "Ahh, this guy is a legend, he deserves to win.
"Show the world that everyone is beautiful, everyone comes in all shapes and sizes."