Much like in the fashion industry, where the arrival of glossy magazines' September issues heralds the start of a new season, autumn is the most important time of the year for fragrance launches.
Now is when perfume purveyors bring out the big guns, the blockbuster scents they hope will become bestsellers, and this year there are some strong contenders, particularly if you're looking for a rich, warm scent to cocoon you during the colder months.
Here are seven highly-anticipated new fragrances vying for a place on your dressing table...
1. Valentino Voce Viva eau de parfum, £55 for 30ml
Fronted by none other than Lady Gaga, Voce Viva is a "celebration of equality" according to Valentino artistic director Pierpaolo Piccioli, and there's no doubt this eau de parfum will appeal to many. Beautifully balanced, the glamorous scent is abundant with white florals, the heady gardenia and jasmine notes tempered by the warmth of sandalwood and vanilla absolute.
2. Hugo Boss Alive eau de parfum, £61.20 for 50ml, Escentual
If you're looking for a truly mood-boosting scent (and who doesn't need cheering up right now?) look no further than the latest feminine fragrance from Hugo Boss. One blast of this bright blend, which opens with fresh notes of apple, blackcurrant and plum that make way for the soft sweetness of vanilla and cedarwood, and you will feel Alive.
3. Chanel Coco Mademoiselle l'eau privee night fragrance, £67 for 50ml
A new twist on a Chanel classic, this nocturnal remix dials up the mandarin, rose and jasmine elements of the original Coco Mademoiselle, resulting in a seductive scent that's made for after-dark encounters.
4. Giorgio Armani My Way eau de parfum refillable, £76 for 50ml, The Perfume Shop
Marking the start of a new chapter for Armani fragrance, My Way comes in a refillable bottle (and what a beautiful flacon it is), is made with sustainably sourced ingredients and its production is carbon neutral. As for the scent, it features a classic perfumery pairing - zesty bergamot and heady tuberose - layered over a musky cedarwood base.
5. Marc Jacobs Perfect eau de parfum £69 for 50ml, The Perfume Shop
Inspired by Marc Jacobs' mantra 'I am perfect as I am', Perfect celebrates the beauty of individuality with an eau de parfum unlike any other. Topped with a quirky trinket-covered cap, the joyful juice bursts with sparkling rhubarb and daffodil, rounded out with creamy almond milk and cashmeran notes.
6. Lancome Idole Intense eau de parfum, £82 for 50ml, The Perfume Shop
Hot on the heels of last year's hit launch, Idole Intense is a potent new composition that emphasises the jasmine and rose elements of the much-loved scent, bolstering them with patchouli and sandalwood to create an elegant floral feel.
7. Atelier Cologne Love Osmanthus cologne absolue, £98 for 100ml, FeelUnique
Did you know the osmanthus flower only blooms at night? The nocturnal plant, native to Asia, is the inspiration behind this unisex cologne, which combines the creamy scent of osmanthus with the freshness of Italian lemon and the deep warmth of cedarwood.