Belfast Telegraph

Shawn Mendes talks debut fragrance

Shawn Mendes recently ventured into the fragrance market with his new unisex scent.

Shawn Mendes wanted to give a "genuine" vibe in the campaign video launching his debut scent. Canadian singer Shawn, 19, ventured into the beauty market earlier this month (Aug17) with unisex fragrance Shawn Mendes Signature.

To get fans excited for the new venture, the Mercy hitmaker announced the scent through a series of four videos on his social media accounts.

"I wanted to make sure we weren’t doing the average photo shoot, but something very genuine and authentic,” he told The Hollywood Reporter of the videos, shot by videographer Danny Clinch. Although Shawn is famous for his music, with a loyal 24 million fans following him on Instagram, the singer has always had an interest in fragrance and different smells.

It was his love of candles and lotions as a child that inspired his new scent, which blends together maple accord, tropical top notes of pineapple, McIntosh apple, lemon oil, dulce de leche, white cedar and skin musk.

“(It’s) reminiscent of the smells I grew up wearing or were worn around me," he noted of the combination.

As for what it was like turning his hand to beauty, Shawn admits the creation of Signature was nothing like his previous projects.

"The process has been hugely different," he said. "I've never created something that will be put in stores. It’s always been something people can listen to or watch."

Shawn also gave his input into the aquamarine-coloured flacon, which has a guitar pick engraved with the star’s signature dangling from the bottle’s cap.

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